Online Data Privacy Report: March 2024
The report establishes a benchmark to track trends and facilitate comparisons over time in the following areas:
- Unauthorized data collection via third-party trackers, tags, and pixels, highlighting their role in data proliferation and the expansion of the data broker ecosystem, which is often underestimated in its pervasiveness.
- Assessment of the efficacy of existing online privacy tools and their effectiveness in terms of overall privacy and compliance with emerging laws.
- Additional context on web privacy risks, violations, fines, and lawsuits companies face based on their current web privacy practices.
By publishing this report, we aim to inform website owners about privacy concerns, potential repercussions, and mitigation strategies. We also strive to underscore the necessity for increased governance within companies, and tools that extend beyond typical consent management to ensure a safer and more transparent online experience for users.
