Research and insights from LOKKER’s 2022 Holiday Shopping Data Privacy Report were the basis for the article in Multichannel Merchant. The report looked at the top 100 e-commerce websites from Thanksgiving to Cyber Monday to see how many trackers were present, tracking visitors behavior and collecting their data. LOKKER Chief Commercial Officer, Jeremy Barnett, also […]
BayCare Clinic in Wisconsin reported a data breach to the U.S. Department of Health and Human services as a result of patient data being exposed from the use of online tracking pixels. This article featured in HealthCare Info Security referenced LOKKER’s study of pixels and trackers in the healthcare industry, and our findings that more than 2,500 healthcare provider websites use these tools.
LOKKER conducted a study of the Top 100 e-commerce sites in the U.S. to determine how they used trackers, pixels, and cookies to collect, analyze, share, sell, and resell our personal information. The takeaway: shoppers unknowingly shared their personal data through a variety of web tracking technologies this holiday season.