Marketing and Ad Tech

LOKKER research featured in “Consumer Data Bonanza Over Cyber Weekend”

Kaitlyn Fisher
January 25, 2023

Research and insights from LOKKER’s 2022 Holiday Shopping Data Privacy Report were the basis for the article in Multichannel Merchant. The report looked at the top 100 e-commerce websites from Thanksgiving to Cyber Monday to see how many trackers were present, tracking visitors behavior and collecting their data. LOKKER Chief Commercial Officer, Jeremy Barnett, also explains why Google sunsetting third-party cookies is actually more of a benefit to Google, than anyone else. Read the full article here.

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Privacy Regulations

Cerebral fined $7 million by the FTC, New Colorado Law Protects Neurological Data, a Federal Privacy Bill is Gaining Traction, and More

This week has been buzzing with privacy-related news, especially on the legislative front. The U.S. House Committee on Energy and Commerce Innovation, Data and Commerce Subcommittee hearing discussed the drafted...

Consumer Privacy

Report: LOKKER’s Analysis of More Than 3,400 Websites Reveals Meta Pixel Still on 33% of Healthcare Websites, with 12% of the S&P 500 Showing Likely Privacy Violations

New Research Finds Serious Privacy Risks as Compliance is Getting More Complicated, Highlights Urgency for Businesses to Protect Consumers’ Data with Better Tooling...

Consumer Privacy

Website Privacy Compliance: 10 Steps Companies Should Take

Our latest comprehensive analysis on “Website Privacy and Compliance Challenges” is now available. While there are LOTS of interesting data in this report, it also highlights actions for web...

Consumer Privacy

Webinar: Privacy Compliance & Third Party Tracking: An Ongoing Challenge

Listen to a lively discussion between Lokker's CEO Ian Cohen and FPF's CEO Jules Polonetsky on the current state of online privacy, including the prevalent privacy risks and compliance challenges...