LOKKER research featured in “Consumer Data Bonanza Over Cyber Weekend”
Research and insights from LOKKER’s 2022 Holiday Shopping Data Privacy Report were the basis for the article in Multichannel Merchant. The report looked at the top 100 e-commerce websites from Thanksgiving to Cyber Monday to see how many trackers were present, tracking visitors behavior and collecting their data. LOKKER Chief Commercial Officer, Jeremy Barnett, also explains why Google sunsetting third-party cookies is actually more of a benefit to Google, than anyone else. Read the full article here.