Patients' health data should be private.
Hidden website pixels and trackers are putting your healthcare organization at risk
99%
The percentage of healthcare websites with third-party tracking technology, a source of numerous class-action lawsuits, breaches, and regulatory actions.
Don’t be next to face legal or regulatory action.
Protect your patients’ privacy with Privacy Edge™. Identify privacy threats, protect web visitors' data, and keep your healthcare organization compliant with HIPAA, FTC rulings, and state privacy laws. Privacy Edge works by:
Scanning & Scoring
Get visibility into the entire network of third parties, fourth parties and beyond, who owns them, where they are located, and what data they collect.
Monitoring & Alerting
Protecting in Real Time
Real-time control and protection against unwanted trackers, including unauthorized sharing of PII and PHI in order to protect your customers’ privacy and your company’s reputation.
How Our Healthcare Clients Use Privacy Edge™
Check your daily Web Privacy Risk Score™ to quickly identify any new risks or changes to your site.
Identify hidden or forgotten web pages putting your site at risk with our page-level risk scores.
Vet trackers and cookies, and remove unnecessary ones before loading them into the consent management platform.
Ready to Learn How We Can Protect Your Patients?
Talk to a privacy specialist about your healthcare website and how we can help.
Relevant Healthcare Lawsuits and Rulings
There’s been a recent spate of lawsuits and violations alleging that tracking technologies, such as trackers, pixels, and cookies, collect sensitive information from website visitors and share it with third parties without the user’s consent. This activity violates data privacy laws like HIPAA, the CPRA, and wiretapping laws. Several companies even consider this type of unauthorized data sharing a data breach to their customers.
September 2020
Glow, a fertility tracking app, reaches a $250,000 settlement with the California AG for violating the Confidentiality of Medical Information Act (CMIA).
June 2022
Meta, UCSF Medical, and Dignity Health sued over sharing healthcare data with the DB pixel under various data privacy laws. Numerous additional class-action suits against hospitals have followed.
September 2022
September 2022
Lawsuits emerge, starting with Zillow, Expedia, and Lowe’s, under wiretapping laws due to marketing trackers.
October 2022
Advocate Aurora Health reports a breach to 3 million patients for the use of the pixel. Other providers have followed.
February 2023
GoodRx was fined by FTC under HIPAA laws due to patient data sharing. BetterHelp also gets fined for its misuse of online trackers.
Ready to speak with one of our privacy experts?
Healthcare News and Resources
New Bulletin by OCR Warns Online Tracking Technologies May Violate HIPAA
The Office of Civil Rights (OCR) at the Department of Health and Human Services Issue a Bulletin to Warn HIPAA-Protected Entities that Online Tracking Technologies May be Sharing ePHI…
Online Tracking Tools Provoke Patient Privacy Concerns – LOKKER Interview with Healthcare Info Security
Ian Cohen, CEO of LOKKER, discusses how data tracking software added to websites and patient portals can collect the private data of patients in this podcast interview with Healthcare Info Security.
LOKKER research featured in HIPAA Journal, “Telehealth Websites are Transmitting Sensitive Health Information to Big Tech Firms”
After a recent study by the Markup found that the majority of telehealth providers share their users sensitive information, LOKKER CEO Ian Cohen weighs in on how and why sensitive data is being shared inadvertently, online every day in this article featured in HIPAA Journal.