Web pixels, trackers and cookies are creating expensive privacy claims.
Are your insureds at risk?
Protect your cyber book from data privacy claims
Privacy Edge™ is a Web Privacy InsurTech Platform Used To:
Power proactive cyber risk management
Identify risk during underwriting
Conduct your Cyber Risk Assessment
Complete your incident response efforts
Enable compliance with privacy policies
Underwrite privacy risks with greater intelligence with the LOKKER Web Privacy Risk Score™.
Support ongoing cyber threat monitoring and cyber consulting services.
Privacy Edge also has robust privacy monitoring and forensic capabilities to support cyber consulting services, ongoing client risk monitoring, and incident response efforts.
- Alert clients of emerging privacy risks on their websites to prevent breaches, lawsuits, and regulatory actions with ongoing monitoring.
- Easily search for problematic web tools, like session recording tools or social media pixels, which have been the source of many websites across your portfolio of clients.
- Use Privacy Edge to investigate web privacy claims and determine if sensitive data was shared from a client’s website and to what extent.
Relevant Rulings and Lawsuits
There’s been a recent spate of lawsuits and violations alleging that tracking technologies, such as trackers, pixels, and cookies, collect sensitive information from website visitors and share it with third parties without the user’s consent. This activity violates data privacy laws like HIPAA, the CPRA, wiretapping laws and others. Several companies even consider this type of unauthorized data sharing a data breach to their customers.
A Sample of Relevant Web Tracking Lawsuits:
Advocate Aurora says 3M patients' health data possibly exposed through tracking technologies
Zillow, Lowe’s, Expedia Sued Over Use of Browser Tracking Tech
Oracle Faces Lawsuit for Selling Personal Data With ID Graph Product
HHS Office for Civil Rights Issues Bulletin on Requirements under HIPAA for Online Tracking Technologies to Protect the Privacy and Security of Health Information
CFPB Warns that Digital Marketing Providers Must Comply with Federal Consumer Finance Protections.
FTC Explores Rules Cracking Down on Commercial Surveillance and Lax Data Security Practices
