Five Issues With How We Approach Web Privacy, and How to Fix It

Protecting customers’ privacy online is getting increasingly complex. Companies are trying to balance complying with a patchwork of state and industry-specific laws against website technology that, at its core, encourages sharing information with other parties. Here are five reasons the approach to website privacy today is broken and a few recommendations to fix it.
What You Need to Know About the Colorado Privacy Act and Connecticut Personal Data and Online Monitoring Act

Two new state privacy laws, the Colorado Privacy Act (CPA) and the Connecticut Personal Data Privacy and Online Monitoring Act (CTDPA), both go into effect and are enforceable on July 1, while the California Privacy Acts went into effect on January 1, 2023, will be enforceable on July 1, 2023. Is your business ready for these laws?
Apple’s got it exactly right!

Companies need the equivalent to protect their customers. LOKKER does that.
Web Privacy Risk Evaluation Finds Almost One-Third of the S&P 500’s Websites Are at Significant Risk of Online Data Privacy Violations

LOKKER’s Web Privacy Risk Score™ Reveals Half Received Failing Grades for Consent Practices, Critical Threat as Class-Action Lawsuits and States’ Privacy Laws Increase
Protect Your Website from Privacy Risks: Insights from Scanning the S&P 500 Websites

Alarmingly, we found significant privacy risks on 30% of S&P 500 websites and learn how to safeguard your website from common privacy threats. Implement these tips to protect yourself and your company today.
Interview of LOKKER CEO, Ian Cohen, Featured in Insurance Business America article “How well do your clients know their data privacy risks?”

LOKKER CEO Ian Cohen explains how class-action suits and regulatory measures are putting more pressure on organizations to protect their customers’ privacy on public-facing company website. Ian explains how LOKKER has developed a way for insurers to identify and quantify this web privacy risk to aid in the underwriting process.
LOKKER Finds One-Quarter of the Largest 1,000 Healthcare Organizations’ Websites Are at Significant Risk for Online Data Privacy Violations

LOKKER’s Web Privacy Risk Score Reveals Common Consumer Data Privacy Risks in the Healthcare Sector as Class-Action Lawsuits Are on the Rise. LOKKER’s findings uncover great risk to consumers’ personal health information , with 26% of healthcare organizations’ Web Privacy Risk Scores flagged as above 335, and of those, more than 100 scored above 500, which indicates significant risk according to LOKKER.
LOKKER Unveils new Web Privacy Risk Score™ to Help Organizations Measure and Mitigate Online Privacy Threats

LOKKER’s Web Privacy Risk Score is a first-of-its-kind measure that quantifies a company’s potential risk of privacy violations pertaining to the collection and sharing of customers’ online information.
Federal Trade Commission Outlines How Pixel Tracking Can Share Sensitive Health Data after Recent Regulatory Actions

In recent months, the Federal Trade Commission has taken action against two digital health platforms; GoodRx and BetterHelp. Both actions responded to the misuse of hidden pixels sharing sensitive health data from their websites without their visitors’ consent.
Online Data Privacy Report – March 2023

Our report dives into our web privacy research results and further outlines actions that companies and insurance agencies need to take to protect themselves in an evolving web privacy ecosystem.