Facebook pixels, Twitter links, advertising cookies– most of these third-party scripts are also trackers that collect customer data and share it with a host of downstream partners. Join us for a deep dive into browser privacy risks and the emerging privacy laws that could wreak havoc with your web ops.
Why should marketing teams take a proactive approach to customer privacy, and how can they do so effectively? LOKKER Founder and CEO, Ian Cohen, provides practical advice for marketing leaders in this interview with MarTech Series, and talks about martech tools that can be used for customer privacy. Read the full article here.