Where is your website visitors’ data really going?

The information gathered from website visitors is an often-overlooked source of data collection. In reality, LOKKER research revealed that 135 third parties regularly request data from Fortune 1,000 websites via trackers and Javascript, resulting in unauthorized data sharing. These are not merely cookies. These are sophisticated, concealed scripts that can only be discovered using a web browser, and they may pose privacy dangers that can only be stopped from the browser using additional blocking technologies. In this article for Security magazine, LOKKER CEO Ian Cohen explores, where this data is going and the risks that sharing it poses to consumers and companies alike.