Consumer Privacy

The Top 4 Web Privacy Challenges for Retailers

Ian Cohen
May 2, 2024

Read LOKKER CEO Ian Cohen’s latest article in Total Retail, titled ‘The Top 4 Web Privacy Challenges for Retailers.’ The article emphasizes the importance of protecting customer data and complying with evolving privacy laws in retail. It discusses the main challenges faced by retailers in web privacy, based on insights from LOKKER’s Online Data Privacy Report. With widespread use of web trackers like TikTok and Meta pixel, safeguarding customer info is vital. Plus, navigating state and federal privacy laws adds to compliance hurdles in the digital era.

Read the full article here.

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