Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.
The challenge lies in understanding how data collection tools like pixels, cookies, and scripts operate, and whether existing controls are truly effective at curbing unnecessary data sharing.
This article, authored by Lokker CEO Ian Cohen for Destination CRM, unpacks how these technologies collect and transmit data, how they interact, and how you can prevent your website from oversharing while staying compliant with evolving privacy laws. Read the full article to learn more.
