Striking a Balance: Privacy in the Age of Location Tracking

This article, written by LOKKER CEO Ian Cohen for CPO Magazine, delves into the privacy concerns associated with location tracking and individuals’ struggles in managing their personal location data. It discusses how location data can unveil intimate details about habits, relationships, and vulnerabilities, with the market for such data ballooning to over $12 billion annually. Despite claims of user consent by many companies, the reality is often convoluted, with lengthy terms of service agreements and elusive opt-out options. 

Read the full article for actionable guidance for preserving privacy while advocating for more robust regulations and industry standards to safeguard personal information.