Cookie consent management is crucial for businesses as privacy laws tighten. Many think using a consent management platform (CMP) ensures compliance, but they often ignore other data collection methods like pixels and tags. This oversight risks consumer deception and legal action.
In this article for Retail Touchpoints, Ian Cohen, Lokker CEO, stresses that retailers must properly configure, update, and avoid “dark patterns” in consent banners to maintain trust and stay compliant.
Read the full article for critical insights on how to avoid legal pitfalls and safeguard customer relationships.
