The article by Ian Cohen, CEO of LOKKER, emphasizes the importance of updating tech stacks to address privacy oversights caused by unauthorized data tracking and misconfigured consent tools. It highlights common issues with privacy tools, such as cookies loading before consent and outdated banners, which leave companies vulnerable to legal risks. IT leaders must adopt tools that offer real-time detection, blocking, and comprehensive data protection to navigate complex privacy regulations and ensure compliance across marketing and legal needs.
For more insights, read the full article here.
