This article from Lokker CEO Ian Cohen highlights how data brokers collect, buy, and sell personal information without user consent, often resulting in privacy risks. It explains how companies use data for targeted ads and the hidden dangers this poses, such as identity theft and discrimination. The piece stresses the importance of increased regulation, user awareness, and proactive privacy tools to protect individuals’ data from being exploited by brokers in today’s digital landscape.
For more details, check the full article here.
