In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent. Here are the key points:
- Prevalence of Non-Compliance: Many websites fail to comply with privacy regulations like GDPR and CCPA. Common issues include missing consent banners, inconsistent scanning schedules, and incorrect categorization of cookies.
- Dark Patterns: Websites often use deceptive design practices, known as dark patterns, to manipulate users into consenting to cookies. This includes making the “accept” button more prominent than the “reject” button or using confusing language.
- Impact on User Trust and Compliance: Poor consent management can lead to legal issues and damage user trust. Websites must ensure transparency and provide clear options for users to manage their cookie preferences.
- Technical Challenges: Implementing effective consent management is technically challenging, requiring regular updates and testing across different platforms and regions to ensure compliance with varying regulations.
The article emphasizes the importance of addressing these issues to maintain compliance and build user trust. Read the full article for more tips on how to mitigate consent management issues on your website.
