The article “One-Third of Healthcare Websites Have Meta Pixel Tracking Code,” featuring research from Lokker’s recent Online Data Privacy Report, highlights the widespread use of the Meta Pixel on healthcare websites, posing risks of HIPAA violations and patient privacy breaches.
It focuses on the discovery that 33% of the top 100 U.S. hospitals have the Meta Pixel installed, potentially sharing sensitive patient data with Facebook without consent. The article advises healthcare providers to conduct website audits for tracking technologies, assess collected data, and seek legal guidance to ensure compliance with HIPAA and other privacy regulations.
It’s essential reading for anyone in the healthcare industry to grasp the risks involved and take necessary measures to safeguard patient privacy. You can read the full article here.
