Despite the time and effort firms have spent implementing cookie consent notifications, these aren’t doing enough to protect businesses or their consumers from the recent wave of privacy lawsuits and regulatory fines, which are increasing in number and quantity. In addition to the fact that most users immediately close these cookie consent pop-ups by clicking “Accept all,” neither the companies asking for these consents nor their clients are actually protected. These are the issues that are at the heart of the most recent legal disputes since there are various ways to track customers online that don’t even use cookies. LOKKER CEO Ian Cohen, and Advisory Board Member Brian Ebert, discuss why simply asking for cookie consent is not enough in this article for CPO Magazine.
