Online Tracking Tools Provoke Patient Privacy Concerns – LOKKER Interview with Healthcare Info Security
Ian Cohen, CEO of LOKKER, discusses how data tracking software added to websites and patient portals can collect the private data of patients in this podcast interview with Healthcare Info Security.
LOKKER mentioned in Digiday Article – ‘CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive
“The reality of a CEO calling you about a call they just received from a regulator is now very real for marketers,” said Ian Cohen, CEO of LOKKER.
MarTech Interview with Ian Cohen, Founder and CEO at Lokker
Why should marketing teams take a proactive approach to customer privacy, and how can they do so effectively? LOKKER Founder and CEO, Ian Cohen, provides practical advice for marketing leaders in this interview with MarTech Series, and talks about martech tools that can be used for customer privacy. Read the full article here.
