Cookie consent tools were created to comply with privacy laws like GDPR and CCPA by obtaining user permission before data sharing. However, recent research reveals that many of these tools are malfunctioning. Issues include cookies loading before consent, missing banners on certain pages, and outdated information.
Other concerns involve inadequate coverage of data collection methods and manual cookie classification, which can lead to misclassification. Some banners also lack a “Reject All” option, forcing users to accept cookies to access the site.
For a more thorough understanding and insights into these challenges, read the full article from Lokker CEO Ian Cohen, here.
