Why is Privacy So Challenging?
LOKKER CEO Ian Cohen, along with Foley attorneys Jennifer Urban and Aaron Tantleff, presented at the Midwest Cyber Security Alliance to discuss the significant shifts in data privacy that are creating new challenges for businesses.
The discussion covered key privacy hurdles, including:
- Regulatory Changes: With no federal guidance, businesses must navigate a complex web of state privacy laws. We’ll review the current U.S. State Privacy Law Chart to help clarify compliance requirements.
- Increased Litigation Risks: The rise of privacy-related lawsuits—especially around undisclosed data collection via cookies and tracking pixels—has elevated risks for businesses. We’ll explore litigation trends and strategies for reducing exposure.
- Evolving Technology: Advancements in ad tech, analytics, and the rise of Generative AI have made data collection and sharing more intricate and riskier than ever.
- Inadequate Tools: Many Consent Management Platforms (CMPs) are lagging behind, potentially opening the door to Unfair and Deceptive Acts and Practices (UDAP) claims.
This session explores these challenges from legal, marketing, and engineering perspectives, offering insights on navigating today’s complex privacy landscape and how LOKKER’s Privacy Edge solution simplifies managing these issues.
