“The reality of a CEO calling you about a call they just received from a regulator is now very real for marketers,” said Ian Cohen, CEO of LOKKER. “The idea that just because you can collect a bunch of data doesn’t mean you should is ringing true with a lot more marketers now. It’s not business as usual for a lot of marketers now.” Read the full article here.
Press Release
LOKKER mentioned in Digiday Article CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive
“The reality of a CEO calling you about a call they just received from a regulator is now very real for marketers,” said Ian Cohen, CEO of LOKKER.
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