Many consent banners give organizations a false sense of security, as they often fail to properly block tracking technologies or mislead users with “dark patterns.” This leaves companies, especially in healthcare, vulnerable to legal risks under privacy regulations like UDAAP. Technical errors, misconfigurations, and deceptive designs in consent management platforms (CMPs) can unintentionally expose user data. Regular scans, accurate categorization, and a well-maintained privacy policy are key steps to reducing risk and staying compliant.
You can read the full article by Lokker CEO Ian Cohen for more insights here.
