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0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":323},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":325,"status":16,"sort":9,"date_created":326,"date_updated":327,"user_created":328,"user_updated":328,"title":329,"slug":330,"publish_date":331,"type":332,"summary":333,"body":334,"press_contact_name":9,"press_contact_email":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":335,"hero_image_photographer_url":336,"hero_image":337,"stock_image":9,"seo_social_image":9},"09a6ed93-3840-4637-bec9-08d90e2431d4","2026-03-15T21:46:17.651Z","2026-03-21T00:41:56.898Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96","Report: LOKKER’s Analysis of More Than 3,400 Websites Reveals Meta Pixel Still on 33% of Healthcare Websites, with 12% of the S&P 500 Showing Likely Privacy Violations","report-lokkers-analysis-of-more-than-3400-websites-reveals-meta-pixel-still-on-33-of-healthcare-websites-with-12-of-the-sp-500-showing-likely-privacy-violations","2024-04-02T13:05:00","press_release","New Research Finds Serious Privacy Risks as Compliance is Getting More Complicated, Highlights Urgency for Businesses to Protect Consumers’ Data with Better Tooling","\u003Cp>\u003Cem>New Research Finds Serious Privacy Risks as Compliance is Getting More Complicated, Highlights Urgency for Businesses to Protect Consumers’ Data with Better Tooling\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>Redwood City,\u003C/strong>\u003Cstrong> \u003C/strong>\u003Cstrong>Calif.\u003C/strong> – April 2, 2024 – \u003Ca href=\"/\">LOKKER\u003C/a>, provider of online data privacy and compliance solutions for enterprises, today launched its latest research report, \u003Ca href=\"/online-data-privacy-report-march-2024\">Online Data Privacy Report March 2024\u003C/a>. LOKKER’s research analyzed 3,419 U.S. websites across four industries including healthcare, technology, financial services and retail businesses. Additionally, the study looked at the S&P 500. The findings showed significant consumer data privacy risks, with 2% sharing data directly with Russia or China In general, the report found that companies are not equipped with the right tools to track, monitor and remediate web privacy risks.\u003C/p>\n\n\u003Cp>These risks coincide with President Biden’s recent executive order targeted at \u003Ca href=\"https://www.whitehouse.gov/briefing-room/statements-releases/2024/02/28/fact-sheet-president-biden-issues-sweeping-executive-order-to-protect-americans-sensitive-personal-data/\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">protecting consumers’ personal data from foreign adversaries\u003C/a>, and an increasing number of lawsuits against companies for privacy violations, which they often do not realize they are committing. \u003C/p>\n\n\u003Cp>LOKKER’s research identified three critical areas of risk to organizations and their consumers: 1) unauthorized consumer data collection through third-party trackers, tags and pixels and how they are fueling the data broker ecosystem, potentially exposing consumers’ data to foreign rivals; 2) how privacy tools are often failing to meet the requirements of emerging laws; and 3) the escalating complexities of protecting consumers’ data privacy online.\u003C/p>\n\n\u003Cp>“LOKKER’s research sheds light on critical issues that businesses often underestimate,” said Ian Cohen, founder and CEO of LOKKER. “Unauthorized data collection through third-party trackers and related technologies is far more pervasive than most people realize. We all build websites with third-party tools, and they use other third-party tools, and so on. Many of these are essential and necessary. However, this web of interconnected technologies produces dozens to hundreds of URLs collecting data on a single webpage and is the engine that powers the data broker market. Moreover, data collection on websites and ad tech happens in real time; existing privacy tools are not real-time, and therefore not getting the job done. As a result, we’re seeing a dramatic increase in privacy violations, lawsuits and fines.” \u003C/p>\n\n\u003Cp>Key findings in LOKKER’s latest research report include: \u003C/p>\n\n\u003Cp>\u003Cstrong>The threat of data brokers sharing consumer data with foreign adversaries \u003C/strong>\u003C/p>\n\n\u003Cul>\n\u003Cli>12% of websites across all industries researched have the TikTok pixel (9% of S&P 500, 25% of retail, 7% of technology, 6% of financial services and 4% of healthcare companies). While still relatively low compared to Meta or other social media companies, TikTok and the information it collects is of increasing concern in Washington, D.C., in the context of data sharing and China. The pixel allows additional profiling of users to fuel data broker activity.\u003C/li>\n\n\u003Cli>2% of websites collect data via web trackers that originate from China, Russia or Iran. \u003C/li>\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>47% of websites have the Meta Pixel (55% of S&P 500, 58% of retail, 42% of financial services and 42% of technology companies).  \u003C/li>\n\n\u003Cli>33% of healthcare companies researched utilize the Meta pixel on their websites. This is despite lawsuits, breaches, fines and FTC warnings to 130 healthcare organizations against the improper use of web trackers collecting sensitive health data.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Existing privacy tools need to improve\u003C/strong>\u003C/p>\n\n\u003Cul>\n\u003Cli>67% of websites across all industries researched feature a consent banner, suggesting an increased desire to protect consumers (88% of S&P 500, 67% of retail, 67% of technology, 63% of financial services and 59% of healthcare companies).\u003C/li>\n\n\u003Cli>However, the research reveals these tools frequently fail to function as intended. 98.5% of websites load cookies upon page load, averaging 33 cookies before the consent banner appears. These often include non-essential trackers, leaving users unable to reject cookies before loading.\u003C/li>\n\n\u003Cli>Findings additionally revealed:\n\u003Cul>\n\u003Cli>Consent banners frequently misclassify or overlook cookies and trackers. \u003C/li>\n\n\u003Cli>There’s no standardized distinction between performance, analytics and advertising trackers. \u003C/li>\n\n\u003Cli>Technologies like browser fingerprinting, which identifies consumers through their unique browser settings, are often excluded from consent tools. \u003C/li>\n\n\u003Cli>There are major shortcomings in scanning for new web trackers because these trackers and tags often change daily.\u003C/li>\n\n\u003Cli>The dynamic nature of the web means tracker changes may go unnoticed by consent tools, resulting in users unwittingly consenting to undesired data collection.\u003C/li>\n\u003C/ul>\n\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>With a patchwork of state and federal laws expanding, compliance becomes increasingly complex, accompanied by a surge in regulatory actions and lawsuits\u003C/strong>\u003C/p>\n\n\u003Cul>\n\u003Cli>5% of websites across all industries researched are at risk of VPPA lawsuits, which are those that have the Meta pixel or other social media trackers on pages containing video players (10% of S&P 500, 5% of technology, 4% of retail, 4% of financial services and 3% of healthcare companies).\u003C/li>\n\u003C/ul>\n\n\u003Cp>For LOKKER’s complete report that discusses these risks and their impacts further, as well as ways organizations can address online data privacy threats, visit \u003Ca href=\"/online-data-privacy-report-march-2024\">https://lokker.com/online-data-privacy-report-march-2024/\u003C/a>. \u003C/p>\n\n\u003Cp>\u003Cstrong>About LOKKER\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>LOKKER (\u003Ca href=\"/\">www.lokker.com\u003C/a>) is a data privacy software company that stops unauthorized data collection and sharing on websites. LOKKER enables enterprises to operate their websites without running afoul of a rapidly evolving patchwork of data privacy laws and enforcement actions. LOKKER gives companies complete visibility and control over third-party cloud applications, website trackers and ad tech so they can protect their customer privacy in real time without jeopardizing website functionality.\u003C/p>\n\n\u003Cp>LOKKER frequently helps companies facing legal actions despite best efforts. The existing tools, like asking consumers for consent, are not enough to control the supply chain in the ad tech ecosystem. LOKKER was built to help businesses avoid these privacy risks before they happen.\u003C/p>","Photo by Markus Spiske on Unsplash","https://unsplash.com/@markusspiske",{"id":338,"storage":339,"filename_disk":340,"filename_download":341,"title":342,"type":343,"folder":344,"uploaded_by":328,"created_on":345,"modified_by":346,"modified_on":347,"charset":9,"filesize":348,"width":297,"height":349,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":350,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":351},"d66df141-a197-4b62-bcea-36eee09bba72","local","d66df141-a197-4b62-bcea-36eee09bba72.jpg","web-analytics-report.jpg","Web Analytics Report","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:32.537Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","38561",605,{},"2026-03-21T00:41:32.550Z",[353,362,369,378,387,396,405,414,423,432],{"id":354,"title":355,"slug":356,"publish_date":357,"type":332,"summary":358,"featured":12,"hero_image":359,"stock_image":9},"a586e84e-cba0-413e-8cb3-0e5ddf08d2fe","Honda Pays $632K Over Privacy Claims","honda-pays-632k-over-privacy-claims","2025-04-04T10:39:49","On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a settlement with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Hondas practices in handling consumer privacy requests and its sharing of personal information for advertising. This ruling from the CCPA makes it clear that simply […]",{"id":360,"title":361},"83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b","Law Compliance Business",{"id":363,"title":364,"slug":365,"publish_date":366,"type":332,"summary":367,"featured":12,"hero_image":368,"stock_image":9},"7b98996d-14fa-47dc-a998-5d313e6cac58","LOKKER & Bitsight Partner to Meet Insurance Providers’ Growing Demand for Privacy Risk Analysis","lokker-bitsight-partner-to-meet-insurance-providers-demand-for-privacy-risk-analysis","2025-03-25T11:27:47","The partnership makes LOKKER’s privacy risk data available to Bitsight’s cyber insurance customers for both privacy risk analysis and suggested steps for remediation. Redwood City, Calif. – March 25, 2025 – LOKKER, provider of online data privacy and compliance solutions for enterprises, and Bitsight, the global leader in cyber risk management, today announced a partnership […]",{"id":295,"title":296},{"id":370,"title":371,"slug":372,"publish_date":373,"type":332,"summary":374,"featured":12,"hero_image":375,"stock_image":9},"1c57792a-c117-414c-ac71-69213c5d8833","How Will International Politics Complicate US Access to AI? [That DOS Won’t Hunt Podcast]","how-will-international-politics-complicate-us-access-to-ai-that-dos-wont-hunt-podcast","2025-02-11T10:47:49","International politics can disrupt companies’ AI strategies, shaping their ability to stay competitive. The scale of these disruptions—and the negotiations to mitigate them—hinges on how organizations adapt. Could the global demand for AI lead to unexpected alliances, much like those formed in the pursuit of fossil fuels? Is there a way forward for companies facing […]",{"id":376,"title":377},"54a2362e-77b5-42ad-b9eb-c3569df794eb","Network Request Waterfall",{"id":379,"title":380,"slug":381,"publish_date":382,"type":332,"summary":383,"featured":12,"hero_image":384,"stock_image":9},"2ba2b691-b731-470f-985c-309cfa809f9d","Privacy Laws Are Tightening – Don’t Let Consent Failures Put Your Banking Website at Risk","privacy-laws-are-tightening-dont-let-consent-failures-put-your-banking-website-at-risk","2025-01-30T08:17:14","Privacy laws are tightening, and weak consent practices can put banking websites at risk of fines and lost customer trust. This article authored by Lokker CEO Ian Cohen and published in FinTech Bloom breaks down the impact of evolving regulations like GDPR and CCPA, common consent failures, and how to fix them with better compliance […]",{"id":385,"title":386},"e5fbdf08-03a2-4414-b3a5-77095e90bd46","Ccpa Consumer Rights",{"id":388,"title":389,"slug":390,"publish_date":391,"type":332,"summary":392,"featured":12,"hero_image":393,"stock_image":9},"e7474f09-214e-4a59-9aa8-cc1a94a39ea1","2025 Privacy Predictions for Healthcare","2025-privacy-predictions-for-healthcare","2024-12-30T10:24:30","Staying ahead of privacy laws and consumer expectations isnt just about compliance; its about securing patient trust and staying competitive in an evolving industry. Dont miss the strategies to prepare for 2025—read the full article to ensure your organization is ready.",{"id":394,"title":395},"3bfe1f42-1c72-4a03-bf3e-3f879accfa74","User Preference Center",{"id":397,"title":398,"slug":399,"publish_date":400,"type":332,"summary":401,"featured":12,"hero_image":402,"stock_image":9},"b151d807-3543-41ad-9af4-33d3fbcf269c","The Hidden Drivers of Website Data Collection—and How to Take Control","the-hidden-drivers-of-website-data-collection-and-how-to-take-control","2024-12-20T13:51:57","Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.",{"id":403,"title":404},"e7645da9-b4e4-463d-ae4a-099db883e6c1","Identity Resolution Graph",{"id":406,"title":407,"slug":408,"publish_date":409,"type":332,"summary":410,"featured":12,"hero_image":411,"stock_image":9},"db4bff33-5bbe-451d-99fd-13a0d543e17f","Cybersecurity: Why it’s not just about hackers anymore","cybersecurity-why-its-not-just-about-hackers-anymore","2024-12-13T08:58:00","In a recent SecurityInfo Watch article, Lokker CEO Ian Cohen emphasizes a critical aspect of cybersecurity that often gets overlooked: the unintentional sharing of data without consent.",{"id":412,"title":413},"505c1c48-0dd2-4e4d-bab3-dd6467b0c4bd","Tracking Pixel Code",{"id":415,"title":416,"slug":417,"publish_date":418,"type":332,"summary":419,"featured":12,"hero_image":420,"stock_image":9},"840ed080-0acc-4dd1-8a29-fac368370deb","Healthcare Website Privacy Risk Basics – What You Need to Know","healthcare-website-privacy-risk-basics-what-you-need-to-know","2024-12-03T07:01:31","This article explains how these tools work, their impact on data privacy, and strategies to mitigate risks while ensuring compliance with healthcare privacy regulations.",{"id":421,"title":422},"3e92be12-88b6-488c-9afe-14a6c2bc92ea","Hipaa Compliance Shield",{"id":424,"title":425,"slug":426,"publish_date":427,"type":332,"summary":428,"featured":12,"hero_image":429,"stock_image":9},"3708aea9-1c77-49f0-805d-f2e664a444c4","Most Websites Get Consent Management Wrong—Is Yours One Of Them?","most-websites-get-consent-management-wrong-is-yours-one-of-them","2024-11-26T06:18:13","In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent.",{"id":430,"title":431},"eeee25a1-67e2-484f-b8e6-d58959f41e21","Data Subject Rights",{"id":433,"title":434,"slug":435,"publish_date":436,"type":332,"summary":437,"featured":12,"hero_image":438,"stock_image":9},"b7d31687-8e03-4e26-9c13-245d4b7e26a2","Lawsuits Accuse LinkedIn of Tracking Users Health Info","lawsuits-accuse-linkedin-of-tracking-users-health-info","2024-10-31T06:49:00","LinkedIn faces three class action lawsuits in California, accused of unlawfully tracking users health information without consent. The lawsuits allege LinkedIn gathers sensitive health data via tracking pixels, sparking serious privacy and discrimination concerns. Lokker CEO Ian Cohen shares insights into how ad tech complexities enable this and advises healthcare organizations on protecting themselves against […]",{"id":439,"title":440},"20cab62e-98a4-483c-a5fa-2f2200a1cc0f","Programmatic Advertising",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":442},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":444},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.217 19.384A3.501 3.501 0 0 0 18 18.167V13l-6-3.35\"/>\u003Cpath d=\"M5.214 15.014A3.501 3.501 0 0 0 9.66 20.28L14 17.746V10.8\"/>\u003Cpath d=\"M6 7.63c-1.391-.236-2.787.395-3.534 1.689a3.474 3.474 0 0 0 1.271 4.745L8 16.578l6-3.348\"/>\u003Cpath d=\"M12.783 4.616A3.501 3.501 0 0 0 6 5.833V10.9l6 3.45\"/>\u003Cpath d=\"M18.786 8.986A3.501 3.501 0 0 0 14.34 3.72L10 6.254V13.2\"/>\u003Cpath d=\"M18 16.302c1.391.236 2.787-.395 3.534-1.689a3.474 3.474 0 0 0-1.271-4.745l-4.308-2.514L10 10.774\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":446},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 12v.01m7.071-7.081c-1.562-1.562-6 .337-9.9 4.243c-3.905 3.905-5.804 8.337-4.242 9.9c1.562 1.561 6-.338 9.9-4.244c3.905-3.905 5.804-8.337 4.242-9.9\"/>\u003Cpath d=\"M4.929 4.929c-1.562 1.562.337 6 4.243 9.9c3.905 3.905 8.337 5.804 9.9 4.242c1.561-1.562-.338-6-4.244-9.9c-3.905-3.905-8.337-5.804-9.9-4.242\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":448},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 3v7h6l-8 11v-7H5z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":450},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M5 7.2A2.2 2.2 0 0 1 7.2 5h1a2.2 2.2 0 0 0 1.55-.64l.7-.7a2.2 2.2 0 0 1 3.12 0l.7.7c.412.41.97.64 1.55.64h1a2.2 2.2 0 0 1 2.2 2.2v1c0 .58.23 1.138.64 1.55l.7.7a2.2 2.2 0 0 1 0 3.12l-.7.7a2.2 2.2 0 0 0-.64 1.55v1a2.2 2.2 0 0 1-2.2 2.2h-1a2.2 2.2 0 0 0-1.55.64l-.7.7a2.2 2.2 0 0 1-3.12 0l-.7-.7a2.2 2.2 0 0 0-1.55-.64h-1a2.2 2.2 0 0 1-2.2-2.2v-1a2.2 2.2 0 0 0-.64-1.55l-.7-.7a2.2 2.2 0 0 1 0-3.12l.7-.7A2.2 2.2 0 0 0 5 8.2z\"/>\u003Cpath d=\"m9 12l2 2l4-4\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":452},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20.945 11a9 9 0 1 1-3.284-5.997l-2.655 2.392A5.5 5.5 0 1 0 17.125 14H13v-3z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":454},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M16 6h3a1 1 0 0 1 1 1v11a2 2 0 0 1-4 0V5a1 1 0 0 0-1-1H5a1 1 0 0 0-1 1v12a3 3 0 0 0 3 3h11M8 8h4m-4 4h4m-4 4h4\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":456},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16\"/>\u003Cpath d=\"M8 15h2v2H8z\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":458},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m9 6l6 6l-6 6\"/>"]