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Top 100 U.S. E-commerce Websites Finds Significant Data Privacy Risks for Consumers During the 2022 Holiday Season","lokkers-analysis-of-the-top-100-u-s-e-commerce-websites","2023-01-24T20:39:55","press_release","LOKKER evaluated the top 100 e-commerce sites in the U.S., from Thanksgiving through Cyber Monday, examining how consumer data was collected, shared and sold during the peak 2022 holiday shopping days.","\u003Cp>\u003Cem>Businesses Inadvertently Shared Shopper Data Through Trackers, Pixels and Cookies, Putting Them in Danger of Breaches and Non-Compliance\u003C/em>\u003C/p>\n\n\u003Cp>REDWOOD CITY, Calif., Jan. 24, 2023 /PRNewswire/ — \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3763804-1&h=1841438007&u=https%3A%2F%2Flokker2.wpengine.com%2F&a=LOKKER\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">LOKKER\u003C/a>, provider of online data privacy and compliance solutions for the enterprise, today released findings from an evaluation of the top 100 e-commerce sites in the U.S., from Thanksgiving through Cyber Monday. LOKKER’s research examined how consumer data was collected, shared and sold during the peak 2022 holiday shopping days. The company’s discoveries raise significant alarms for businesses, particularly as Data Privacy Week kicks off.\u003C/p>\n\n\u003Cp>Adobe Analytics \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3763804-1&h=669864851&u=https%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2022%2FAdobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--%2Fdefault.aspx&a=reported\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">reported\u003C/a> that U.S. consumers spent just over $35 billion online during the five-day period starting on Thanksgiving and continuing through Cyber Monday. While this was happening, LOKKER found that social media companies and data brokers also went on a shopping spree collecting consumers’ personal data.\u003C/p>\n\n\u003Cp>With a flurry of recent class action \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3763804-1&h=3630125443&u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fbrands-review-data-privacy-policies-after-1-2-million-sephora-settlement-11664272801&a=lawsuits\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">lawsuits\u003C/a> and state Attorneys General actions, as well as increased regulatory enforcement with laws like the California Privacy Rights Act and Virginia’s Consumer Data Protection Act recently going into effect, the financial and reputational impacts for businesses of not protecting consumers’ information are significant. Given this, companies must be aware of the cookies, pixels and trackers on their websites that are gathering and sharing consumer data without consumers’ consent.\u003C/p>\n\n\u003Cp>\u003Cstrong>Social Media Sites Mined Shopper Data\u003C/strong>\u003C/p>\n\n\u003Cp>Online trackers like hidden third-party JavaScript collect data from users often without their permission and share it with other businesses. LOKKER found that Facebook tracked users on over 60 of the top shopping websites, Pinterest on 35 and TikTok on 22. Snapchat and Twitter were also found on 19 and 18 of these websites, respectively. While consumers shopped, these social media companies were collecting information about what sites and pages they visited, what products they searched for, users’ locations, etc.\u003C/p>\n\n\u003Cp>\u003Cstrong>Cookies and Recording Tools Tracked Consumer Behavior\u003C/strong>\u003C/p>\n\n\u003Cp>Browser cookies are widely used during consumers’ shopping experiences to track their online behavior. LOKKER found over 3,000 cookies across the 100 e-commerce websites it analyzed. Google’s Doubleclick ad network led the way with the most cookies (on 77 sites), closely followed by Microsoft (on 59 sites), Verizon (on 58 sites) and Adobe (on 50 sites), with Experian and Oracle not far behind (on 46 sites and 42 sites, respectively). LOKKER also identified 21 different website session recording tools that were implemented across the top e-commerce sites, watching consumers’ online activities, interests and behaviors.\u003C/p>\n\n\u003Cp>\u003Cstrong>The “Grinch” is Collectively Big Tech, Big Data, and Big Finance\u003C/strong>\u003C/p>\n\n\u003Cp>LOKKER found the top 10 online trackers on the websites it analyzed over the holiday period included Google, Facebook, Microsoft, Verizon, Adobe, Experian, Oracle, Pinterest, Taboola and TransUnion.\u003C/p>\n\n\u003Cp>“While we shopped online in record numbers this holiday season, our personal information was collected, analyzed, shared, sold and resold through an intricate web of Internet technologies,” said Ian Cohen, founder and CEO of LOKKER. “These trackers, pixels and cookies that run behind the scenes on the websites we visit put our data privacy in significant jeopardy. As many states launch new privacy protections, including California, Colorado, Connecticut, Virginia and Utah, businesses must take control of the data privacy risks on their websites and protect the consumers that visit them. If they don’t, they risk not only losing customers’ trust, but also incurring costly regulatory fines, penalties and legal expenses.”\u003C/p>\n\n\u003Cp>\u003Cstrong>About LOKKER\u003C/strong>\u003C/p>\n\n\u003Cp>LOKKER is a Silicon Valley-based data privacy technology company creating software for companies to protect their customers’ sensitive personal information. LOKKER’s Privacy Edge™ platform is a SaaS-based solution that automates detection and mitigation of online threats that lead to major incidents, fines and reputational damage for companies. For more information visit, \u003Ca href=\"https://www.prnewswire.com/news-releases/lokker.com\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">lokker2.wpengine.com\u003C/a>.\u003C/p>","Photo by Fabian Centeno on Unsplash","https://unsplash.com/@real_chance12",{"id":338,"storage":339,"filename_disk":340,"filename_download":341,"title":342,"type":343,"folder":344,"uploaded_by":328,"created_on":345,"modified_by":346,"modified_on":347,"charset":9,"filesize":348,"width":297,"height":298,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":349,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":350},"1f4b0a5d-6da7-413b-9587-0329148c4553","local","1f4b0a5d-6da7-413b-9587-0329148c4553.jpg","terms-of-service-agreement.jpg","Terms of Service Agreement","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:31.100Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","78201",{},"2026-03-21T00:41:31.114Z",[352,361,368,377,386,395,404,413,422,431],{"id":353,"title":354,"slug":355,"publish_date":356,"type":332,"summary":357,"featured":12,"hero_image":358,"stock_image":9},"a586e84e-cba0-413e-8cb3-0e5ddf08d2fe","Honda Pays $632K Over Privacy Claims","honda-pays-632k-over-privacy-claims","2025-04-04T10:39:49","On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a settlement with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Hondas practices in handling consumer privacy requests and its sharing of personal information for advertising. This ruling from the CCPA makes it clear that simply […]",{"id":359,"title":360},"83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b","Law Compliance Business",{"id":362,"title":363,"slug":364,"publish_date":365,"type":332,"summary":366,"featured":12,"hero_image":367,"stock_image":9},"7b98996d-14fa-47dc-a998-5d313e6cac58","LOKKER & Bitsight Partner to Meet Insurance Providers’ Growing Demand for Privacy Risk Analysis","lokker-bitsight-partner-to-meet-insurance-providers-demand-for-privacy-risk-analysis","2025-03-25T11:27:47","The partnership makes LOKKER’s privacy risk data available to Bitsight’s cyber insurance customers for both privacy risk analysis and suggested steps for remediation. Redwood City, Calif. – March 25, 2025 – LOKKER, provider of online data privacy and compliance solutions for enterprises, and Bitsight, the global leader in cyber risk management, today announced a partnership […]",{"id":295,"title":296},{"id":369,"title":370,"slug":371,"publish_date":372,"type":332,"summary":373,"featured":12,"hero_image":374,"stock_image":9},"1c57792a-c117-414c-ac71-69213c5d8833","How Will International Politics Complicate US Access to AI? [That DOS Won’t Hunt Podcast]","how-will-international-politics-complicate-us-access-to-ai-that-dos-wont-hunt-podcast","2025-02-11T10:47:49","International politics can disrupt companies’ AI strategies, shaping their ability to stay competitive. The scale of these disruptions—and the negotiations to mitigate them—hinges on how organizations adapt. Could the global demand for AI lead to unexpected alliances, much like those formed in the pursuit of fossil fuels? Is there a way forward for companies facing […]",{"id":375,"title":376},"54a2362e-77b5-42ad-b9eb-c3569df794eb","Network Request Waterfall",{"id":378,"title":379,"slug":380,"publish_date":381,"type":332,"summary":382,"featured":12,"hero_image":383,"stock_image":9},"2ba2b691-b731-470f-985c-309cfa809f9d","Privacy Laws Are Tightening – Don’t Let Consent Failures Put Your Banking Website at Risk","privacy-laws-are-tightening-dont-let-consent-failures-put-your-banking-website-at-risk","2025-01-30T08:17:14","Privacy laws are tightening, and weak consent practices can put banking websites at risk of fines and lost customer trust. This article authored by Lokker CEO Ian Cohen and published in FinTech Bloom breaks down the impact of evolving regulations like GDPR and CCPA, common consent failures, and how to fix them with better compliance […]",{"id":384,"title":385},"e5fbdf08-03a2-4414-b3a5-77095e90bd46","Ccpa Consumer Rights",{"id":387,"title":388,"slug":389,"publish_date":390,"type":332,"summary":391,"featured":12,"hero_image":392,"stock_image":9},"e7474f09-214e-4a59-9aa8-cc1a94a39ea1","2025 Privacy Predictions for Healthcare","2025-privacy-predictions-for-healthcare","2024-12-30T10:24:30","Staying ahead of privacy laws and consumer expectations isnt just about compliance; its about securing patient trust and staying competitive in an evolving industry. Dont miss the strategies to prepare for 2025—read the full article to ensure your organization is ready.",{"id":393,"title":394},"3bfe1f42-1c72-4a03-bf3e-3f879accfa74","User Preference Center",{"id":396,"title":397,"slug":398,"publish_date":399,"type":332,"summary":400,"featured":12,"hero_image":401,"stock_image":9},"b151d807-3543-41ad-9af4-33d3fbcf269c","The Hidden Drivers of Website Data Collection—and How to Take Control","the-hidden-drivers-of-website-data-collection-and-how-to-take-control","2024-12-20T13:51:57","Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.",{"id":402,"title":403},"e7645da9-b4e4-463d-ae4a-099db883e6c1","Identity Resolution Graph",{"id":405,"title":406,"slug":407,"publish_date":408,"type":332,"summary":409,"featured":12,"hero_image":410,"stock_image":9},"db4bff33-5bbe-451d-99fd-13a0d543e17f","Cybersecurity: Why it’s not just about hackers anymore","cybersecurity-why-its-not-just-about-hackers-anymore","2024-12-13T08:58:00","In a recent SecurityInfo Watch article, Lokker CEO Ian Cohen emphasizes a critical aspect of cybersecurity that often gets overlooked: the unintentional sharing of data without consent.",{"id":411,"title":412},"505c1c48-0dd2-4e4d-bab3-dd6467b0c4bd","Tracking Pixel Code",{"id":414,"title":415,"slug":416,"publish_date":417,"type":332,"summary":418,"featured":12,"hero_image":419,"stock_image":9},"840ed080-0acc-4dd1-8a29-fac368370deb","Healthcare Website Privacy Risk Basics – What You Need to Know","healthcare-website-privacy-risk-basics-what-you-need-to-know","2024-12-03T07:01:31","This article explains how these tools work, their impact on data privacy, and strategies to mitigate risks while ensuring compliance with healthcare privacy regulations.",{"id":420,"title":421},"3e92be12-88b6-488c-9afe-14a6c2bc92ea","Hipaa Compliance Shield",{"id":423,"title":424,"slug":425,"publish_date":426,"type":332,"summary":427,"featured":12,"hero_image":428,"stock_image":9},"3708aea9-1c77-49f0-805d-f2e664a444c4","Most Websites Get Consent Management Wrong—Is Yours One Of Them?","most-websites-get-consent-management-wrong-is-yours-one-of-them","2024-11-26T06:18:13","In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent.",{"id":429,"title":430},"eeee25a1-67e2-484f-b8e6-d58959f41e21","Data Subject Rights",{"id":432,"title":433,"slug":434,"publish_date":435,"type":332,"summary":436,"featured":12,"hero_image":437,"stock_image":9},"b7d31687-8e03-4e26-9c13-245d4b7e26a2","Lawsuits Accuse LinkedIn of Tracking Users Health Info","lawsuits-accuse-linkedin-of-tracking-users-health-info","2024-10-31T06:49:00","LinkedIn faces three class action lawsuits in California, accused of unlawfully tracking users health information without consent. The lawsuits allege LinkedIn gathers sensitive health data via tracking pixels, sparking serious privacy and discrimination concerns. Lokker CEO Ian Cohen shares insights into how ad tech complexities enable this and advises healthcare organizations on protecting themselves against […]",{"id":438,"title":439},"20cab62e-98a4-483c-a5fa-2f2200a1cc0f","Programmatic Advertising",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":441},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":443},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.217 19.384A3.501 3.501 0 0 0 18 18.167V13l-6-3.35\"/>\u003Cpath d=\"M5.214 15.014A3.501 3.501 0 0 0 9.66 20.28L14 17.746V10.8\"/>\u003Cpath d=\"M6 7.63c-1.391-.236-2.787.395-3.534 1.689a3.474 3.474 0 0 0 1.271 4.745L8 16.578l6-3.348\"/>\u003Cpath d=\"M12.783 4.616A3.501 3.501 0 0 0 6 5.833V10.9l6 3.45\"/>\u003Cpath d=\"M18.786 8.986A3.501 3.501 0 0 0 14.34 3.72L10 6.254V13.2\"/>\u003Cpath d=\"M18 16.302c1.391.236 2.787-.395 3.534-1.689a3.474 3.474 0 0 0-1.271-4.745l-4.308-2.514L10 10.774\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":445},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 12v.01m7.071-7.081c-1.562-1.562-6 .337-9.9 4.243c-3.905 3.905-5.804 8.337-4.242 9.9c1.562 1.561 6-.338 9.9-4.244c3.905-3.905 5.804-8.337 4.242-9.9\"/>\u003Cpath d=\"M4.929 4.929c-1.562 1.562.337 6 4.243 9.9c3.905 3.905 8.337 5.804 9.9 4.242c1.561-1.562-.338-6-4.244-9.9c-3.905-3.905-8.337-5.804-9.9-4.242\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":447},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 3v7h6l-8 11v-7H5z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":449},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M5 7.2A2.2 2.2 0 0 1 7.2 5h1a2.2 2.2 0 0 0 1.55-.64l.7-.7a2.2 2.2 0 0 1 3.12 0l.7.7c.412.41.97.64 1.55.64h1a2.2 2.2 0 0 1 2.2 2.2v1c0 .58.23 1.138.64 1.55l.7.7a2.2 2.2 0 0 1 0 3.12l-.7.7a2.2 2.2 0 0 0-.64 1.55v1a2.2 2.2 0 0 1-2.2 2.2h-1a2.2 2.2 0 0 0-1.55.64l-.7.7a2.2 2.2 0 0 1-3.12 0l-.7-.7a2.2 2.2 0 0 0-1.55-.64h-1a2.2 2.2 0 0 1-2.2-2.2v-1a2.2 2.2 0 0 0-.64-1.55l-.7-.7a2.2 2.2 0 0 1 0-3.12l.7-.7A2.2 2.2 0 0 0 5 8.2z\"/>\u003Cpath d=\"m9 12l2 2l4-4\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":451},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20.945 11a9 9 0 1 1-3.284-5.997l-2.655 2.392A5.5 5.5 0 1 0 17.125 14H13v-3z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":453},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M16 6h3a1 1 0 0 1 1 1v11a2 2 0 0 1-4 0V5a1 1 0 0 0-1-1H5a1 1 0 0 0-1 1v12a3 3 0 0 0 3 3h11M8 8h4m-4 4h4m-4 4h4\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":455},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16\"/>\u003Cpath d=\"M8 15h2v2H8z\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":457},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m9 6l6 6l-6 6\"/>"]