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2.572c1.756.426 1.756 2.924 0 3.35a1.724 1.724 0 0 0-1.066 2.573c.94 1.543-.826 3.31-2.37 2.37a1.724 1.724 0 0 0-2.572 1.065c-.426 1.756-2.924 1.756-3.35 0a1.724 1.724 0 0 0-2.573-1.066c-1.543.94-3.31-.826-2.37-2.37a1.724 1.724 0 0 0-1.065-2.572c-1.756-.426-1.756-2.924 0-3.35a1.724 1.724 0 0 0 1.066-2.573c-.94-1.543.826-3.31 2.37-2.37c1 .608 2.296.07 2.572-1.065\"/>\u003Cpath d=\"M9 12a3 3 0 1 0 6 0a3 3 0 0 0-6 0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":331},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":333,"status":16,"sort":9,"date_created":334,"date_updated":335,"user_created":336,"user_updated":336,"title":337,"slug":338,"publish_date":339,"type":340,"summary":341,"body":342,"press_contact_name":9,"press_contact_email":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":343,"hero_image_photographer_url":344,"hero_image":345,"stock_image":9,"seo_social_image":9},"f8f9eba7-afdc-4008-9517-bc15c8e43a82","2026-03-15T21:46:17.760Z","2026-03-21T00:41:57.179Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96","LOKKER Unveils new Web Privacy Risk Score™ to Help Organizations Measure and Mitigate Online Privacy Threats","lokker-unveils-new-web-privacy-risk-score-to-help-organizations-measure-and-mitigate-online-privacy-threats","2023-03-28T13:51:39","press_release","LOKKERs Web Privacy Risk Score is a first-of-its-kind measure that quantifies a companys potential risk of privacy violations pertaining to the collection and sharing of customers online information.","\u003Cp>\u003Cem>Provides Businesses with an Understanding of Threats Running on their Websites That are Putting Them in Jeopardy of Data Privacy Violations Amidst a Sharp Increase in Class-Action Lawsuits\u003C/em>\u003C/p>\n\n\u003Cp>REDWOOD CITY, Calif., March 28, 2023 /PRNewswire/ —  LOKKER, provider of online data privacy and compliance solutions for enterprises, today released its  LOKKER Web Privacy Risk  Score™. The assessment tool provides businesses with a clear, numeric rating of their privacy risk across a global portfolio of websites, individual websites within that portfolio, and the individual web pages of each website. LOKKER’s Web Privacy Risk Score is a first-of-its-kind measure that quantifies a company’s potential risk of privacy violations pertaining to the collection and sharing of customers’ online information.\u003C/p>\n\n\u003Ca href=\"https://www.prnewswire.com/news-releases/lokker-unveils-new-web-privacy-risk-score-to-help-organizations-measure-and-mitigate-online-privacy-threats-301782602.html#\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">\u003C/a>\n\n\u003Cp>Organizations in all industries are under increased scrutiny for the use of third-party trackers that collect customers’ information, particularly social media trackers like the Facebook (Meta) pixel. Companies are often unaware of how many trackers, cookies, and other applications operate behind the scenes of their websites, and the potential privacy liabilities they create. A wave of \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3820683-1&h=2579255027&u=https%3A%2F%2Fwww.securitymagazine.com%2Farticles%2F98610-data-privacy-lawsuits-explode-in-healthcare-tech-sectors&a=class-action+lawsuits\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">class-action lawsuits\u003C/a> in many states, along with federal regulatory enforcement actions, show that consumer data privacy is escalating in importance, necessitating that businesses maintain control of it – or deal with the ramifications of not doing so. \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3820683-1&h=1868486138&u=https%3A%2F%2Fwww.thedp.com%2Farticle%2F2023%2F02%2Fannenberg-study-private-data-protection-consent-americans-lack&a=C\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">C\u003C/a>\u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3820683-1&h=1716503714&u=https%3A%2F%2Fwww.thedp.com%2Farticle%2F2023%2F02%2Fannenberg-study-private-data-protection-consent-americans-lack&a=onsumers+have+\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">onsumers have \u003C/a>\u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3820683-1&h=3798527500&u=https%3A%2F%2Fwww.thedp.com%2Farticle%2F2023%2F02%2Fannenberg-study-private-data-protection-consent-americans-lack&a=also+\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">also \u003C/a>\u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=3820683-1&h=2839371550&u=https%3A%2F%2Fwww.thedp.com%2Farticle%2F2023%2F02%2Fannenberg-study-private-data-protection-consent-americans-lack&a=confirmed+their+interest\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">confirmed their interest\u003C/a> in maintaining their online privacy despite not necessarily knowing how best to do so.\u003C/p>\n\n\u003Cp>LOKKER’s Web Privacy Risk Score is based on a proprietary calculation of seven privacy risks commonly found on websites across industries and geographies. LOKKER’s analysis of over 170,000 websites has informed the basis of the privacy risk score. The seven privacy risks that LOKKER analyzes include:\u003C/p>\n\n\u003Col>\n\u003Cli>Presence of known malware (e.g., data skimmers)\u003C/li>\n\n\u003Cli>Javascript that collects and transmits form data to third parties\u003C/li>\n\n\u003Cli>Presence of session replay tools\u003C/li>\n\n\u003Cli>Third-party tracking scripts (e.g., ad tracking, cross-site tracking)\u003C/li>\n\n\u003Cli>First- and third-party cookies\u003C/li>\n\n\u003Cli>Consent management/cookie banner\u003C/li>\n\n\u003Cli>Third-party requests from foreign domains\u003C/li>\n\u003C/ol>\n\n\u003Cp>Each web page is scored individually, and the average is used to determine the overall site score. The rating is based on a 0 to 1,000 point range. The higher the score, the higher a site’s privacy risk. The score has adjusted weighting for the various risk types based on the third-party scripts’ function, frequency, and location.\u003C/p>\n\n\u003Cp>“The recent surge of class-action lawsuits and enforcement actions have organizations in every industry scrambling to get their website tracking under control,” said Ian Cohen, founder and CEO of LOKKER. “The issue is that many trackers are difficult for organizations to see or manage, and asking users to opt-in or out of hundreds of trackers is unreasonable. The LOKKER score makes it easy to identify privacy threats and take immediate action. Companies need tools like this to adhere to new privacy laws and keep their customers safe.”\u003C/p>\n\n\u003Cp>LOKKER’s Web Privacy Risk Score gives IT, legal, and marketing teams a clear view of their organizations’ website risks across all their web properties. Companies that manage dozens or hundreds of websites can now have an easy summary view of the risk score across their portfolio, identify high-risk sites, and quickly drill down to review specific high-risk pages. With greater visibility to risks, companies can then use LOKKER’s Privacy Edge™ tool to automate blocking of these unauthorized third-party scripts. \u003C/p>\n\n\u003Cp>\u003Cstrong>About LOKKER\u003Cbr>\u003C/strong>LOKKER is a Silicon Valley-based data privacy technology company creating software for companies to protect their customers’ sensitive personal information. LOKKER’s Privacy Edge™ platform is a SaaS-based solution that automates detection and mitigation of online threats that lead to major incidents, fines and reputational damage for companies. For more information visit, lokker2.wpengine.com.\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://www.prnewswire.com/news-releases/lokker-unveils-new-web-privacy-risk-score-to-help-organizations-measure-and-mitigate-online-privacy-threats-301782602.html#\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">\u003C/a>\u003C/p>","Photo by Domaintechnik Ledl.net on Unsplash","https://unsplash.com/@fslfsl",{"id":346,"storage":347,"filename_disk":348,"filename_download":349,"title":350,"type":351,"folder":352,"uploaded_by":336,"created_on":353,"modified_by":354,"modified_on":355,"charset":9,"filesize":356,"width":297,"height":298,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":357,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":358},"118d7a64-0bbd-44db-b0ad-4bfc737935cf","local","118d7a64-0bbd-44db-b0ad-4bfc737935cf.jpg","data-broker-network.jpg","Data Broker Network","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:19.783Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","171792",{},"2026-03-21T00:41:19.800Z",[360,369,376,385,394,403,412,421,430,439],{"id":361,"title":362,"slug":363,"publish_date":364,"type":340,"summary":365,"featured":12,"hero_image":366,"stock_image":9},"a586e84e-cba0-413e-8cb3-0e5ddf08d2fe","Honda Pays $632K Over Privacy Claims","honda-pays-632k-over-privacy-claims","2025-04-04T10:39:49","On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a settlement with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Hondas practices in handling consumer privacy requests and its sharing of personal information for advertising. This ruling from the CCPA makes it clear that simply […]",{"id":367,"title":368},"83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b","Law Compliance Business",{"id":370,"title":371,"slug":372,"publish_date":373,"type":340,"summary":374,"featured":12,"hero_image":375,"stock_image":9},"7b98996d-14fa-47dc-a998-5d313e6cac58","LOKKER & Bitsight Partner to Meet Insurance Providers’ Growing Demand for Privacy Risk Analysis","lokker-bitsight-partner-to-meet-insurance-providers-demand-for-privacy-risk-analysis","2025-03-25T11:27:47","The partnership makes LOKKER’s privacy risk data available to Bitsight’s cyber insurance customers for both privacy risk analysis and suggested steps for remediation. Redwood City, Calif. – March 25, 2025 – LOKKER, provider of online data privacy and compliance solutions for enterprises, and Bitsight, the global leader in cyber risk management, today announced a partnership […]",{"id":295,"title":296},{"id":377,"title":378,"slug":379,"publish_date":380,"type":340,"summary":381,"featured":12,"hero_image":382,"stock_image":9},"1c57792a-c117-414c-ac71-69213c5d8833","How Will International Politics Complicate US Access to AI? [That DOS Won’t Hunt Podcast]","how-will-international-politics-complicate-us-access-to-ai-that-dos-wont-hunt-podcast","2025-02-11T10:47:49","International politics can disrupt companies’ AI strategies, shaping their ability to stay competitive. The scale of these disruptions—and the negotiations to mitigate them—hinges on how organizations adapt. Could the global demand for AI lead to unexpected alliances, much like those formed in the pursuit of fossil fuels? Is there a way forward for companies facing […]",{"id":383,"title":384},"54a2362e-77b5-42ad-b9eb-c3569df794eb","Network Request Waterfall",{"id":386,"title":387,"slug":388,"publish_date":389,"type":340,"summary":390,"featured":12,"hero_image":391,"stock_image":9},"2ba2b691-b731-470f-985c-309cfa809f9d","Privacy Laws Are Tightening – Don’t Let Consent Failures Put Your Banking Website at Risk","privacy-laws-are-tightening-dont-let-consent-failures-put-your-banking-website-at-risk","2025-01-30T08:17:14","Privacy laws are tightening, and weak consent practices can put banking websites at risk of fines and lost customer trust. This article authored by Lokker CEO Ian Cohen and published in FinTech Bloom breaks down the impact of evolving regulations like GDPR and CCPA, common consent failures, and how to fix them with better compliance […]",{"id":392,"title":393},"e5fbdf08-03a2-4414-b3a5-77095e90bd46","Ccpa Consumer Rights",{"id":395,"title":396,"slug":397,"publish_date":398,"type":340,"summary":399,"featured":12,"hero_image":400,"stock_image":9},"e7474f09-214e-4a59-9aa8-cc1a94a39ea1","2025 Privacy Predictions for Healthcare","2025-privacy-predictions-for-healthcare","2024-12-30T10:24:30","Staying ahead of privacy laws and consumer expectations isnt just about compliance; its about securing patient trust and staying competitive in an evolving industry. Dont miss the strategies to prepare for 2025—read the full article to ensure your organization is ready.",{"id":401,"title":402},"3bfe1f42-1c72-4a03-bf3e-3f879accfa74","User Preference Center",{"id":404,"title":405,"slug":406,"publish_date":407,"type":340,"summary":408,"featured":12,"hero_image":409,"stock_image":9},"b151d807-3543-41ad-9af4-33d3fbcf269c","The Hidden Drivers of Website Data Collection—and How to Take Control","the-hidden-drivers-of-website-data-collection-and-how-to-take-control","2024-12-20T13:51:57","Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.",{"id":410,"title":411},"e7645da9-b4e4-463d-ae4a-099db883e6c1","Identity Resolution Graph",{"id":413,"title":414,"slug":415,"publish_date":416,"type":340,"summary":417,"featured":12,"hero_image":418,"stock_image":9},"db4bff33-5bbe-451d-99fd-13a0d543e17f","Cybersecurity: Why it’s not just about hackers anymore","cybersecurity-why-its-not-just-about-hackers-anymore","2024-12-13T08:58:00","In a recent SecurityInfo Watch article, Lokker CEO Ian Cohen emphasizes a critical aspect of cybersecurity that often gets overlooked: the unintentional sharing of data without consent.",{"id":419,"title":420},"505c1c48-0dd2-4e4d-bab3-dd6467b0c4bd","Tracking Pixel Code",{"id":422,"title":423,"slug":424,"publish_date":425,"type":340,"summary":426,"featured":12,"hero_image":427,"stock_image":9},"840ed080-0acc-4dd1-8a29-fac368370deb","Healthcare Website Privacy Risk Basics – What You Need to Know","healthcare-website-privacy-risk-basics-what-you-need-to-know","2024-12-03T07:01:31","This article explains how these tools work, their impact on data privacy, and strategies to mitigate risks while ensuring compliance with healthcare privacy regulations.",{"id":428,"title":429},"3e92be12-88b6-488c-9afe-14a6c2bc92ea","Hipaa Compliance Shield",{"id":431,"title":432,"slug":433,"publish_date":434,"type":340,"summary":435,"featured":12,"hero_image":436,"stock_image":9},"3708aea9-1c77-49f0-805d-f2e664a444c4","Most Websites Get Consent Management Wrong—Is Yours One Of Them?","most-websites-get-consent-management-wrong-is-yours-one-of-them","2024-11-26T06:18:13","In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent.",{"id":437,"title":438},"eeee25a1-67e2-484f-b8e6-d58959f41e21","Data Subject Rights",{"id":440,"title":441,"slug":442,"publish_date":443,"type":340,"summary":444,"featured":12,"hero_image":445,"stock_image":9},"b7d31687-8e03-4e26-9c13-245d4b7e26a2","Lawsuits Accuse LinkedIn of Tracking Users Health Info","lawsuits-accuse-linkedin-of-tracking-users-health-info","2024-10-31T06:49:00","LinkedIn faces three class action lawsuits in California, accused of unlawfully tracking users health information without consent. The lawsuits allege LinkedIn gathers sensitive health data via tracking pixels, sparking serious privacy and discrimination concerns. Lokker CEO Ian Cohen shares insights into how ad tech complexities enable this and advises healthcare organizations on protecting themselves against […]",{"id":446,"title":447},"20cab62e-98a4-483c-a5fa-2f2200a1cc0f","Programmatic Advertising",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":449},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":451},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.217 19.384A3.501 3.501 0 0 0 18 18.167V13l-6-3.35\"/>\u003Cpath d=\"M5.214 15.014A3.501 3.501 0 0 0 9.66 20.28L14 17.746V10.8\"/>\u003Cpath d=\"M6 7.63c-1.391-.236-2.787.395-3.534 1.689a3.474 3.474 0 0 0 1.271 4.745L8 16.578l6-3.348\"/>\u003Cpath d=\"M12.783 4.616A3.501 3.501 0 0 0 6 5.833V10.9l6 3.45\"/>\u003Cpath d=\"M18.786 8.986A3.501 3.501 0 0 0 14.34 3.72L10 6.254V13.2\"/>\u003Cpath d=\"M18 16.302c1.391.236 2.787-.395 3.534-1.689a3.474 3.474 0 0 0-1.271-4.745l-4.308-2.514L10 10.774\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":453},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 12v.01m7.071-7.081c-1.562-1.562-6 .337-9.9 4.243c-3.905 3.905-5.804 8.337-4.242 9.9c1.562 1.561 6-.338 9.9-4.244c3.905-3.905 5.804-8.337 4.242-9.9\"/>\u003Cpath d=\"M4.929 4.929c-1.562 1.562.337 6 4.243 9.9c3.905 3.905 8.337 5.804 9.9 4.242c1.561-1.562-.338-6-4.244-9.9c-3.905-3.905-8.337-5.804-9.9-4.242\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":455},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 3v7h6l-8 11v-7H5z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":457},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M5 7.2A2.2 2.2 0 0 1 7.2 5h1a2.2 2.2 0 0 0 1.55-.64l.7-.7a2.2 2.2 0 0 1 3.12 0l.7.7c.412.41.97.64 1.55.64h1a2.2 2.2 0 0 1 2.2 2.2v1c0 .58.23 1.138.64 1.55l.7.7a2.2 2.2 0 0 1 0 3.12l-.7.7a2.2 2.2 0 0 0-.64 1.55v1a2.2 2.2 0 0 1-2.2 2.2h-1a2.2 2.2 0 0 0-1.55.64l-.7.7a2.2 2.2 0 0 1-3.12 0l-.7-.7a2.2 2.2 0 0 0-1.55-.64h-1a2.2 2.2 0 0 1-2.2-2.2v-1a2.2 2.2 0 0 0-.64-1.55l-.7-.7a2.2 2.2 0 0 1 0-3.12l.7-.7A2.2 2.2 0 0 0 5 8.2z\"/>\u003Cpath d=\"m9 12l2 2l4-4\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":459},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20.945 11a9 9 0 1 1-3.284-5.997l-2.655 2.392A5.5 5.5 0 1 0 17.125 14H13v-3z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":461},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M16 6h3a1 1 0 0 1 1 1v11a2 2 0 0 1-4 0V5a1 1 0 0 0-1-1H5a1 1 0 0 0-1 1v12a3 3 0 0 0 3 3h11M8 8h4m-4 4h4m-4 4h4\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":463},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16\"/>\u003Cpath d=\"M8 15h2v2H8z\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":465},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m9 6l6 6l-6 6\"/>"]