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0\"/>\u003C/g>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":322},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":324,"status":16,"sort":9,"date_created":325,"date_updated":326,"user_created":327,"user_updated":327,"title":328,"slug":329,"publish_date":330,"summary":331,"body":332,"reading_time_override":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":333,"hero_image_photographer_url":334,"categories":335,"tags":405,"hero_image":406,"seo_social_image":9,"author":418},"63e48a78-c68d-425c-8630-eaf73081b658","2026-03-15T21:46:16.215Z","2026-03-21T00:41:52.055Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96","Website Privacy Audit: Steps Companies Should Take","website-privacy-compliance-10-steps-companies-should-take","2024-04-02T04:54:48","Our latest comprehensive analysis on “Website Privacy and Compliance Challenges” is now available.   While there are LOTS of interesting data in this report, it also highlights actions for web site owners in the continuous process that is privacy compliance.","\u003Cp>Our latest comprehensive analysis on “Website Privacy and Compliance Challenges” is \u003Ca href=\"/online-data-privacy-report-march-2024\">now available\u003C/a>.   While there are LOTS of interesting data in this report, it also highlights actions for web site owners in the continuous process that is privacy compliance.\u003Cbr>\u003Cstrong>Here are the top 10 calls to action from this report.\u003C/strong>\u003C/p>\n\n\u003Ch2>Is your site allowing tags to collect data prior to getting consent?  \u003C/h2>\n\n\u003Cp>Do an audit of your consent banner user flow to understand if this applies to you.  Our latest report found that 98% of the 3,419 S&P sites analyzed are sharing data before consent is collected.\u003C/p>\n\n\u003Ch2>Is consent collected from all the pages on your site? \u003C/h2>\n\n\u003Cp>There is a reasonable chance this may not be true.  Conduct a review with a tool like \u003Ca href=\"/online-privacy-solutions\">PrivacyEdge\u003C/a> to assure you are getting consent on all pages of your site. 10% of S&P sites analyzed are sharing sensitive data with third parties.  And many of the data leaks by companies come from inadvertent sharing of data with 3rd parties without proper controls in place. Audit for sensitive data collection by third parties to make sure they are on your trusted list. Also check that sensitive data is not being sent to 3rd parties.\u003C/p>\n\n\u003Cp>Analysis of these sites shows that data collecting tags and their cookies are even more complex and dynamic, not to mention the dizzying array of new privacy regulations. It’s difficult to get 100% transparency on what is being loaded on your site. Our PrivacyEdge system can help reduce the manual work needed to achieve compliance.\u003C/p>\n\n\u003Cp>On February 28th, 2024, President Biden signed an\u003Ca href=\"https://www.whitehouse.gov/briefing-room/presidential-actions/2024/02/28/executive-order-on-preventing-access-to-americans-bulk-sensitive-personal-data-and-united-states-government-related-data-by-countries-of-concern/\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\"> Executive Order\u003C/a> to restrict sharing of Americans’ sensitive personal data with foreign adversaries. \u003C/p>\n\n\u003Cp>The exact rule on this will be issued on August 26, 2024. We have until April 15, 2024 to comment. Be prepared to remove tags which send data to a foreign adversary. The most impacted tags are from Russia. \u003C/p>\n\n\u003Ch2>Session replay tools create a new risk which has appeared recently. \u003C/h2>\n\n\u003Cp>On average every site scanned for this report has 1 of these tools.  To mitigate risk, you need to get user consent before invoking tools like Hotjar or CrazyEgg.   And be sure these tools are configured correctly to prevent them capturing sensitive data like passwords or personal messages.\u003C/p>\n\n\u003Cp>Pay attention to Washington’s My Health My Data Act (MHMDA) that just went into effect on March 31, 2024.  To be compliant, you may need to remove 3rd party tags from health care content for WA residents, unless you have written consent. A “Consumer Health Data Policy” is also likely needed.\u003C/p>\n\n\u003Ch2>The Meta Pixel is on 47% of sites, despite the rise in lawsuits for using this pixel. \u003C/h2>\n\n\u003Cp>If you have content in the scope of these lawsuits, especially video content, remove the Meta pixel from your sites or pages which put you at risk.\u003C/p>\n\n\u003Ch2>More laws are coming, so all companies need a privacy compliance process.  \u003C/h2>\n\n\u003Cp>Why? \u003C/p>\n\n\u003Cp>There have been and will be continuous changes in the regulations which impact how your site needs to operate to respect consumer privacy.  The best solution is real time proactive blocking of unauthorized data collection using the Guardian product from Lokker.   Watch this \u003Ca href=\"https://youtu.be/obLaqHSYAvY?feature=shared\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">one-minute video \u003C/a>for a quick overview of how the platform works.\u003C/p>\n\n\u003Cp>\u003Ca href=\"/demo\">Schedule a demo\u003C/a> to see how the Privacy Edge platform can protect your business.\u003C/p>\n\n\u003Col>\u003C/ol>","Photo by Testeur de CBD on Unsplash","https://unsplash.com/@testeurdecbd",[336],{"categories_id":337},{"id":338,"status":16,"sort":9,"date_created":339,"date_updated":9,"user_created":327,"user_updated":9,"name":137,"slug":139,"description":9,"category_type":139,"parent_category":9,"blog_posts":340,"whitepapers":404},"6414d638-0f20-4ac4-a09c-aebb86f309e5","2026-03-15T21:46:15.475Z",[212,218,224,230,236,242,250,253,259,17,273,278,341,301,24,30,36,42,48,54,60,66,71,77,83,89,95,101,107,118,124,142,165,171,342,343,344,176,182,187,193,345,346,347,348,349,350,351,352,353,354,355,356,357,358,359,360,361,362,363,364,365,366,367,368,369,370,371,372,373,374,375,376,377,378,379,380,381,382,383,384,385,386,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403],23,47,48,49,54,57,58,59,60,63,64,65,66,67,68,69,70,73,74,75,76,77,78,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,118,120,122,124,125,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,142,144,145,147,[],[],{"id":407,"storage":408,"filename_disk":409,"filename_download":410,"title":411,"type":412,"folder":9,"uploaded_by":327,"created_on":413,"modified_by":9,"modified_on":414,"charset":9,"filesize":415,"width":296,"height":297,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":416,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":417},"f614e065-a4a1-44ea-9637-4eeff646cd25","local","f614e065-a4a1-44ea-9637-4eeff646cd25.jpg","remediation-workflow.jpg","Remediation Workflow","image/jpeg","2026-03-21T00:41:24.080Z","2026-03-21T00:41:24.123Z","101046",{},"2026-03-21T00:41:24.120Z",{"id":419,"status":16,"sort":9,"date_created":420,"date_updated":9,"user_created":327,"user_updated":9,"name":421,"slug":422,"job_title":9,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":9,"headshot":9},"c5344cd7-4bc4-45bb-9614-6d9385ff3a0f","2026-03-15T23:09:54.332Z","Ian Cohen","ian",{"categories":424,"tags":435},[425,426,429,432],{"slug":139,"name":137,"count":101},{"slug":427,"name":428,"count":200},"infographic","Infographic",{"slug":430,"name":431,"count":203},"latest-news","Latest News",{"slug":433,"name":434,"count":218},"video","Video",[436,439,442,445,448,451,452,455,458],{"slug":437,"name":438,"count":206},"consent-management","Consent Management",{"slug":440,"name":441,"count":236},"consumer-privacy","Consumer Privacy",{"slug":443,"name":444,"count":206},"emerging-risks","Emerging Risks",{"slug":446,"name":447,"count":203},"featured","Featured",{"slug":449,"name":450,"count":200},"health-care","Health Care",{"slug":92,"name":90,"count":203},{"slug":453,"name":454,"count":218},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":456,"name":457,"count":253},"privacy-regulations","Privacy Regulations",{"slug":459,"name":460,"count":200},"web-and-cloud-architecture","Web and Cloud Architecture",[462,483,506,524,543],{"id":463,"title":464,"slug":465,"publish_date":466,"summary":467,"featured":12,"hero_image":468,"author":472,"categories":475,"tags":480},"7137075f-e0eb-4ff3-a895-3632d36e0166","Check out Marsh’s latest webinar featuring Troutman Pepper and LOKKER!","check-out-marshs-latest-webinar-featuring-troutman-pepper-and-lokker","2025-10-22T12:27:05","We were proud to join our partners at Marsh and Troutman Pepper for an in-depth discussion on evolving privacy regulations and the growing risks surrounding website tracking technologies. Hear from our CEO, Ian Cohen, alongside leading experts in privacy law and cyber-risk, as they discuss practical strategies organizations can take today to mitigate regulatory exposure […]",{"id":469,"title":470,"width":296,"height":471},"3a9e781e-c5a6-42f7-9e50-71dea6b58fe8","Opt in Opt out Toggle",850,{"name":473,"slug":474,"headshot":9},"Sebastian Crumpacker","sebastianlokker-com",[476,478],{"categories_id":477},{"name":431,"slug":430},{"categories_id":479},{"name":434,"slug":433},[481],{"tags_id":482},{"name":441,"slug":440},{"id":484,"title":485,"slug":486,"publish_date":487,"summary":488,"featured":12,"hero_image":489,"author":493,"categories":496,"tags":501},"5dea87b3-6ae4-4181-9ed0-b7d2000b3a1d","Understanding VPPA Privacy Risks","understanding-vppa-privacy-risks","2025-04-15T12:22:26","Background In 1988, while being confirmed as a Supreme Court justice, Robert Bork’s video rental records were published by the Washington City Papers. Soon after, Congress passed the Video Privacy Protection Act of 1988. This is a U.S. federal law meant to protect the privacy of consumers' video rental history. It prohibits video service providers […]",{"id":490,"title":491,"width":296,"height":492},"b5693d55-2128-41bc-9cfe-4d1ff41dd882","Firewall Protection",608,{"name":494,"slug":495,"headshot":9},"Randy Peterson","randy",[497,499],{"categories_id":498},{"name":137,"slug":139},{"categories_id":500},{"name":434,"slug":433},[502,504],{"tags_id":503},{"name":441,"slug":440},{"tags_id":505},{"name":457,"slug":456},{"id":507,"title":508,"slug":509,"publish_date":510,"summary":511,"featured":12,"hero_image":512,"author":513,"categories":514,"tags":519},"d4e339ea-f0ab-43eb-8a71-b6a51c88a9f8","The New York Health Information Privacy Act","the-new-york-health-information-privacy-act","2025-03-24T08:28:43","The New York Health Information Privacy Act (NY HIPA) is a new law aimed at strengthening the privacy and security of health-related information for New York residents. Enacted on January 22, 2025, NY HIPA introduces comprehensive regulations governing the collection, processing, and sharing of health data. As of now, this bill has passed the New […]",{"id":490,"title":491,"width":296,"height":492},{"name":494,"slug":495,"headshot":9},[515,517],{"categories_id":516},{"name":137,"slug":139},{"categories_id":518},{"name":431,"slug":430},[520,522],{"tags_id":521},{"name":450,"slug":449},{"tags_id":523},{"name":457,"slug":456},{"id":525,"title":526,"slug":527,"publish_date":528,"summary":529,"featured":12,"hero_image":530,"author":534,"categories":535,"tags":540},"f1c5b1c7-605c-4046-9021-a988a4b366ae","[Webinar] Meeting the Moment: The New Normal in Privacy","webinar-meeting-the-moment-the-new-normal-in-privacy","2024-09-19T08:12:00","Why is Privacy So Challenging? LOKKER CEO Ian Cohen, along with Foley attorneys Jennifer Urban and Aaron Tantleff, presented at the Midwest Cyber Security Alliance to discuss the significant shifts in data privacy that are creating new challenges for businesses. The discussion covered key privacy hurdles, including: This session explores these challenges from legal, marketing, […]",{"id":531,"title":532,"width":296,"height":533},"c3a7e093-eb12-4a32-9385-15322ccb5d40","Cybersecurity Technology",721,{"name":421,"slug":422,"headshot":9},[536,538],{"categories_id":537},{"name":137,"slug":139},{"categories_id":539},{"name":434,"slug":433},[541],{"tags_id":542},{"name":457,"slug":456},{"id":544,"title":545,"slug":546,"publish_date":547,"summary":548,"featured":12,"hero_image":549,"author":552,"categories":555,"tags":558},"1194e58c-fa6d-4f3a-8975-ac8fcd009804","Don’t Make These Common Mistakes When Setting Up Your Consent Management Tool","dont-make-these-common-mistakes-when-setting-up-your-consent-management-tool","2024-09-09T09:20:09","Avoid these common mistakes businesses make when setting up Consent Management Platforms (CMPs), from inconsistent web scanning to misclassifying cookies. Avoid non-compliance, protect user data, and maintain trust by ensuring your cookie consent banner meets privacy regulations.",{"id":550,"title":551,"width":296,"height":297},"4e04cc42-9805-4623-a2f3-21c9f6f5a6b5","Consent Banner Good Practice",{"name":553,"slug":554,"headshot":9},"Kaitlyn Fisher","kaitlyn",[556],{"categories_id":557},{"name":137,"slug":139},[559],{"tags_id":560},{"name":438,"slug":437},{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":562},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 4h6v6h-6zM4 14h6v6H4zm10 3a3 3 0 1 0 6 0a3 3 0 1 0-6 0M4 7a3 3 0 1 0 6 0a3 3 0 1 0-6 0\"/>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":564},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 7a4 4 0 1 0 8 0a4 4 0 0 0-8 0M6 21v-2a4 4 0 0 1 4-4h4a4 4 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