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Privacy","marketing-and-privacy",[361],{"id":362,"title":363,"slug":364,"publish_date":365,"summary":366,"featured":12,"hero_image":9,"stock_image":367,"author":370,"categories":375,"tags":380},"ff6fddce-1b0d-4a38-9dc6-a9462d1a56f8","Retargeting Pixels and Privacy Law: What Marketing Teams Need to Get Right","retargeting-pixels-consent-privacy-law","2026-05-21T12:00:00","Retargeting pixels transmit behavioral data to Meta, Google, TikTok, and other ad platforms\nwith every page load. Under GDPR, CCPA/CPRA, and state health data laws, that transmission\nrequires valid consent that most cookie banners do not actually collect. This post explains\nthe exposure and what a compliant retargeting setup actually requires.",{"image":368},{"id":369},"6aedb9d7-a8ce-4f5d-8683-7fc591260d3b",{"name":371,"slug":372,"headshot":373},"Peter Joles","peterlokker-com",{"id":374},"ed0c23f8-dc6a-432f-817b-0bae1bb7d048",[376,378],{"categories_id":377},{"name":137,"slug":139},{"categories_id":379},{"name":358,"slug":359},[381,385,389,393,397],{"tags_id":382},{"name":383,"slug":384},"Marketing Privacy","marketing-privacy",{"tags_id":386},{"name":387,"slug":388},"Retargeting","retargeting",{"tags_id":390},{"name":391,"slug":392},"Consent Management","consent-management",{"tags_id":394},{"name":395,"slug":396},"GDPR","gdpr",{"tags_id":398},{"name":399,"slug":400},"CCPA","ccpa",{"left":325,"top":325,"width":326,"height":326,"rotate":325,"vFlip":12,"hFlip":12,"body":402},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":325,"top":325,"width":326,"height":326,"rotate":325,"vFlip":12,"hFlip":12,"body":404},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M6.5 7.5a1 1 0 1 0 2 0a1 1 0 1 0-2 0\"/>\u003Cpath d=\"M3 6v5.172a2 2 0 0 0 .586 1.414l7.71 7.71a2.41 2.41 0 0 0 3.408 0l5.592-5.592a2.41 2.41 0 0 0 0-3.408l-7.71-7.71A2 2 0 0 0 11.172 3H6a3 3 0 0 0-3 3\"/>\u003C/g>",{"left":325,"top":325,"width":326,"height":326,"rotate":325,"vFlip":12,"hFlip":12,"body":406},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16m-9 4h1m0 0v3\"/>",{"left":325,"top":325,"width":326,"height":326,"rotate":325,"vFlip":12,"hFlip":12,"body":408},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 4h4l3 3h7a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V6a2 2 0 0 1 2-2\"/>"]