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0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":323},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":325,"status":16,"sort":9,"date_created":326,"date_updated":9,"user_created":327,"user_updated":9,"title":31,"slug":328,"publish_date":329,"summary":330,"body":331,"reading_time_override":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":332,"hero_image_photographer_url":9,"categories":333,"tags":334,"hero_image":335,"stock_image":9,"seo_social_image":9,"author":350},"a60ed511-7d31-49c6-91ea-da176d1096d1","2026-04-16T19:42:05.563Z","a50b5884-7652-4728-960f-c3b322aea0d6","privacy-teams","2025-05-06T12:00:00","Cross-Functional Issues with Data Privacy As privacy regulations rapidly evolve and enforcement intensifies, organizations are discovering that managing data privacy cannot be confined to the legal department alone. Cross-functional collaboration—between legal, engineering/IT, marketing, and privacy teams—is no longer optional. This outlines the key challenges, misalignments, and practical strategies organizations can adopt to build aligned, effective […]","\u003Ch2>Cross-Functional Issues with Data Privacy\u003C/h2>\n\u003Cp>As privacy regulations rapidly evolve and enforcement intensifies, organizations are discovering that managing data privacy cannot be confined to the legal department alone. Cross-functional collaboration—between legal, engineering/IT, marketing, and privacy teams—is no longer optional. This outlines the key challenges, misalignments, and practical strategies organizations can adopt to build aligned, effective privacy management programs.\u003C/p>\n\u003Ch2>\u003Cstrong>The Challenge of Cross-Functional Privacy Governance\u003C/strong>\u003C/h2>\n\u003Cp>Data privacy compliance efforts often struggle—not because of lack of awareness, but because of misaligned priorities across departments:\u003C/p>\n\u003Cp>Functions often have different goals:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Legal\u003C/strong>: Prioritizes immediate compliance to reduce risk exposure and can often be risk adverse.\u003C/li>\n\u003Cli>\u003Cstrong>Engineering/IT\u003C/strong>: Focuses on functionality and minimal disruption – they often dislike changes that do not benefit the user.\u003C/li>\n\u003Cli>\u003Cstrong>Marketing\u003C/strong>: Desires aggressive lead generation and customer engagement which minimizes distractions to brand building and sales.\u003C/li>\n\u003Cli>\u003Cstrong>Privacy Teams\u003C/strong>: Struggle for tools, visibility, and funding.\u003C/li>\n\u003C/ul>\n\u003Cp>These goals can create silos leading to predictable friction. When everyone is working with a different playbook— no one is shocked when compliance failures happen.\u003C/p>\n\u003Ch2>\u003Cstrong>Core Issues Undermining Privacy Programs\u003C/strong>\u003C/h2>\n\u003Ch4>\u003Cstrong>1. Tool Gaps and Rapid Tech Changes\u003C/strong>\u003C/h4>\n\u003Cp>Privacy technologies often lag behind the pace of data sharing, consent implementations, and website technologies which are constantly changing.  Customer-facing websites and mobile apps require constant scanning and updates to identify privacy risks and mitigate these to maintain compliance.\u003C/p>\n\u003Ch4>\u003Cstrong>2. Regulatory Complexity\u003C/strong>\u003C/h4>\n\u003Cp>Global and domestic privacy laws are expanding rapidly. As of 2025:\u003C/p>\n\u003Cul>\n\u003Cli>144 countries (covering 82% of the global population) have privacy laws\u003C/li>\n\u003Cli>Over 20 U.S. states now enforce varying privacy frameworks\u003C/li>\n\u003Cli>Legacy regulations like BIPA, CIPA, and VPPA continue to spark lawsuits\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>3. Consent Management Failures\u003C/strong>\u003C/h4>\n\u003Cp>Consent platforms are not plug-and-play. They require continuous testing and configuration along withe remediation to ensure that consent flows align with site behavior and legal obligations.\u003C/p>\n\u003Ch4>\u003Cstrong>4. Policy-Reality Mismatches\u003C/strong>\u003C/h4>\n\u003Cp>A privacy policy is a legal promise. If your actual data collection practices don’t align, you’re creating legal risk. Continuous behavioral testing and validation against what your privacy policy says is essential.\u003C/p>\n\u003Ch2>\u003Cstrong>Budget and Resource Imbalances\u003C/strong>\u003C/h2>\n\u003Cp>Despite privacy now representing 25%–35% of total cyber-related losses, privacy teams remain underfunded. They operate with limited tools, staffing, and budget—until a breach or regulatory penalty forces change.  Teams often have to work according to this quote\u003Cem>:\u003C/em>\u003C/p>\n\u003Cp>“Start where you are. Use what you have. Do what you can.”\u003Cbr>– \u003Cem>Arthur Ashe\u003C/em>\u003C/p>\n\u003Ch2>\u003Cstrong>Actionable Strategies\u003C/strong>\u003C/h2>\n\u003Cp>\u003Cstrong>1. Share Updates Across Teams\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>Create recurring meetings for legal, marketing, privacy, and Engineering/IT teams to align on goals and share data on real-time privacy risks.\u003C/p>\n\u003Cp>\u003Cstrong>2. Adopt a Data Sharing Decision Framework \u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>Use this simple principle to understand the value of data shared on your website:\u003Cbr>\u003Cstrong>                \u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003Cstrong>                      If Data Sharing Value > Data Risk = Success\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>If the value of data sharing to a third party \u003Cstrong>(DV)\u003C/strong>  is greater than the potential risks with sharing data  (\u003Cstrong>DR)\u003C/strong> then consider data sharing to be a success.  A more concise way to express this is: \u003Cstrong>DV > DR = Success\u003C/strong>, which is essentially a concise way of expressing a positive risk-reward ratio.\u003C/p>\n\u003Cp>\u003Cstrong>3. Log Results and Proof\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>Privacy is not only about doing the right thing—it’s about proving you did. Many regulations require you to document every audit, test, and change you are making.\u003C/p>\n\u003Cp>\u003Cstrong>4. Stay Nimble\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>Be ready to revise policies, upgrade tools, and train staff as laws evolve.\u003C/p>\n\u003Ch2>\u003Cstrong>Sample Action Plan\u003C/strong>\u003C/h2>\n\u003Cp>Below is a sample action plan to be adopted by your privacy team.  Success can be the measure of your adherence to these actions as they apply to your business.\u003C/p>\n\u003Ch2>\u003Cstrong>The Opportunity: Make Privacy a Team Sport\u003C/strong>\u003C/h2>\n\u003Cp>When privacy is socialized, it stops being a compliance burden and becomes a strategic differentiator.\u003C/p>\n\u003Cul>\n\u003Cli>Legal protects the brand\u003C/li>\n\u003Cli>Marketing builds consumer trust\u003C/li>\n\u003Cli>IT ensures safe, scalable systems\u003C/li>\n\u003Cli>Privacy becomes everyone’s job\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>Conclusion\u003C/strong>\u003C/h2>\n\u003Cp>Data privacy is a fast-moving target, and no single team can hit it alone. True compliance—and sustainable trust—requires a cross-functional, transparent, and well-resourced approach.\u003C/p>\n\u003Cp>If your privacy policy says one thing and your site or app does another, you’re at legal risk. But if your privacy team includes Legal, Engineering/IT and marketing members, you’re on the path to success.\u003C/p>","Photo by Benign Mechanism on Unsplash",[],[],{"id":336,"storage":337,"filename_disk":338,"filename_download":339,"title":340,"type":341,"folder":342,"uploaded_by":343,"created_on":344,"modified_by":345,"modified_on":346,"charset":9,"filesize":347,"width":297,"height":298,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":348,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":349},"35fe4bc2-e15b-411c-bb31-e1ad7018ecdb","local","35fe4bc2-e15b-411c-bb31-e1ad7018ecdb.jpg","litigation-risk-exposure.jpg","Litigation Risk Exposure","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","d01e7b0b-322c-4e0e-852b-bf7d13527c96","2026-03-21T00:41:24.697Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","150335",{},"2026-03-21T00:41:24.711Z",{"id":351,"status":16,"sort":9,"date_created":352,"date_updated":9,"user_created":343,"user_updated":9,"name":353,"slug":354,"job_title":9,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":9,"headshot":9},"d8e7cfd6-3fc8-46d0-8bc0-db2069e500d3","2026-03-15T21:46:15.408Z","Randy Peterson","randy",{"categories":356,"tags":367},[357,358,361,364],{"slug":139,"name":137,"count":101},{"slug":359,"name":360,"count":200},"infographic","Infographic",{"slug":362,"name":363,"count":203},"latest-news","Latest News",{"slug":365,"name":366,"count":218},"video","Video",[368,371,374,377,380,383,384,387,390],{"slug":369,"name":370,"count":206},"consent-management","Consent Management",{"slug":372,"name":373,"count":236},"consumer-privacy","Consumer Privacy",{"slug":375,"name":376,"count":206},"emerging-risks","Emerging Risks",{"slug":378,"name":379,"count":203},"featured","Featured",{"slug":381,"name":382,"count":200},"health-care","Health Care",{"slug":92,"name":90,"count":203},{"slug":385,"name":386,"count":218},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":388,"name":389,"count":253},"privacy-regulations","Privacy Regulations",{"slug":391,"name":392,"count":200},"web-and-cloud-architecture","Web and Cloud Architecture",[394,415,436,454,475],{"id":395,"title":396,"slug":397,"publish_date":398,"summary":399,"featured":12,"hero_image":400,"stock_image":9,"author":404,"categories":407,"tags":412},"7137075f-e0eb-4ff3-a895-3632d36e0166","Check out Marsh’s latest webinar featuring Troutman Pepper and LOKKER!","check-out-marshs-latest-webinar-featuring-troutman-pepper-and-lokker","2025-10-22T12:27:05","We were proud to join our partners at Marsh and Troutman Pepper for an in-depth discussion on evolving privacy regulations and the growing risks surrounding website tracking technologies. Hear from our CEO, Ian Cohen, alongside leading experts in privacy law and cyber-risk, as they discuss practical strategies organizations can take today to mitigate regulatory exposure […]",{"id":401,"title":402,"width":297,"height":403},"3a9e781e-c5a6-42f7-9e50-71dea6b58fe8","Opt in Opt out Toggle",850,{"name":405,"slug":406,"headshot":9},"Sebastian Crumpacker","sebastianlokker-com",[408,410],{"categories_id":409},{"name":363,"slug":362},{"categories_id":411},{"name":366,"slug":365},[413],{"tags_id":414},{"name":373,"slug":372},{"id":416,"title":417,"slug":418,"publish_date":419,"summary":420,"featured":12,"hero_image":421,"stock_image":9,"author":425,"categories":426,"tags":431},"5dea87b3-6ae4-4181-9ed0-b7d2000b3a1d","Understanding VPPA Privacy Risks","understanding-vppa-privacy-risks","2025-04-15T12:22:26","Background In 1988, while being confirmed as a Supreme Court justice, Robert Bork’s video rental records were published by the Washington City Papers. Soon after, Congress passed the Video Privacy Protection Act of 1988. This is a U.S. federal law meant to protect the privacy of consumers' video rental history. It prohibits video service providers […]",{"id":422,"title":423,"width":297,"height":424},"b5693d55-2128-41bc-9cfe-4d1ff41dd882","Firewall Protection",608,{"name":353,"slug":354,"headshot":9},[427,429],{"categories_id":428},{"name":137,"slug":139},{"categories_id":430},{"name":366,"slug":365},[432,434],{"tags_id":433},{"name":373,"slug":372},{"tags_id":435},{"name":389,"slug":388},{"id":437,"title":438,"slug":439,"publish_date":440,"summary":441,"featured":12,"hero_image":442,"stock_image":9,"author":443,"categories":444,"tags":449},"d4e339ea-f0ab-43eb-8a71-b6a51c88a9f8","The New York Health Information Privacy Act","the-new-york-health-information-privacy-act","2025-03-24T08:28:43","The New York Health Information Privacy Act (NY HIPA) is a new law aimed at strengthening the privacy and security of health-related information for New York residents. Enacted on January 22, 2025, NY HIPA introduces comprehensive regulations governing the collection, processing, and sharing of health data. As of now, this bill has passed the New […]",{"id":422,"title":423,"width":297,"height":424},{"name":353,"slug":354,"headshot":9},[445,447],{"categories_id":446},{"name":137,"slug":139},{"categories_id":448},{"name":363,"slug":362},[450,452],{"tags_id":451},{"name":382,"slug":381},{"tags_id":453},{"name":389,"slug":388},{"id":455,"title":456,"slug":457,"publish_date":458,"summary":459,"featured":12,"hero_image":460,"stock_image":9,"author":464,"categories":467,"tags":472},"f1c5b1c7-605c-4046-9021-a988a4b366ae","[Webinar] Meeting the Moment: The New Normal in Privacy","webinar-meeting-the-moment-the-new-normal-in-privacy","2024-09-19T08:12:00","Why is Privacy So Challenging? LOKKER CEO Ian Cohen, along with Foley attorneys Jennifer Urban and Aaron Tantleff, presented at the Midwest Cyber Security Alliance to discuss the significant shifts in data privacy that are creating new challenges for businesses. The discussion covered key privacy hurdles, including: This session explores these challenges from legal, marketing, […]",{"id":461,"title":462,"width":297,"height":463},"c3a7e093-eb12-4a32-9385-15322ccb5d40","Cybersecurity Technology",721,{"name":465,"slug":466,"headshot":9},"Ian Cohen","ian",[468,470],{"categories_id":469},{"name":137,"slug":139},{"categories_id":471},{"name":366,"slug":365},[473],{"tags_id":474},{"name":389,"slug":388},{"id":476,"title":477,"slug":478,"publish_date":479,"summary":480,"featured":12,"hero_image":481,"stock_image":9,"author":484,"categories":487,"tags":490},"1194e58c-fa6d-4f3a-8975-ac8fcd009804","Don’t Make These Common Mistakes When Setting Up Your Consent Management Tool","dont-make-these-common-mistakes-when-setting-up-your-consent-management-tool","2024-09-09T09:20:09","Avoid these common mistakes businesses make when setting up Consent Management Platforms (CMPs), from inconsistent web scanning to misclassifying cookies. Avoid non-compliance, protect user data, and maintain trust by ensuring your cookie consent banner meets privacy regulations.",{"id":482,"title":483,"width":297,"height":298},"4e04cc42-9805-4623-a2f3-21c9f6f5a6b5","Consent Banner Good Practice",{"name":485,"slug":486,"headshot":9},"Kaitlyn Fisher","kaitlyn",[488],{"categories_id":489},{"name":137,"slug":139},[491],{"tags_id":492},{"name":370,"slug":369},{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":494},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 7a4 4 0 1 0 8 0a4 4 0 0 0-8 0M6 21v-2a4 4 0 0 1 4-4h4a4 4 0 0 1 4 4v2\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":496},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 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