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Verification","lokker-unveils-consent-verification","2024-06-04T14:04:40","press_release","LOKKER, provider of online data privacy and compliance solutions for enterprises, today released Consent Verification, a new tool in LOKKERs Privacy Edge Platform that gives businesses a simple way to check whether their consent banners are properly configured and working correctly.","\u003Cp>\u003Cem>Provides businesses with insight into whether their consent management tool is working properly\u003C/em>\u003C/p>\n\n\u003Cp>REDWOOD CITY, Calif., June 4, 2024 /PRNewswire/ — \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=169108060&u=https%3A%2F%2Flokker.com%2F&a=LOKKER\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">LOKKER\u003C/a>, provider of online data privacy and compliance solutions for enterprises, today released \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=3757137123&u=https%3A%2F%2Flokker.com%2Fcompliance-check-is-your-websites-consent-banner-meeting-privacy-regulations%2F&a=Consent+\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">Consent \u003C/a>\u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=3424122144&u=https%3A%2F%2Flokker.com%2Fcompliance-check-is-your-websites-consent-banner-meeting-privacy-regulations%2F&a=Verification\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">Verification\u003C/a>, a new tool in LOKKER’s Privacy Edge Platform that gives businesses a simple way to check whether their consent banners are properly configured and working correctly. LOKKER’s \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=312458487&u=https%3A%2F%2Flokker.com%2Fonline-data-privacy-report-march-2024%2F&a=recent+research\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">recent research\u003C/a> found that more than 90% are not. This is particularly important as many new state and federal privacy laws now require the ability for consumers to either opt in or opt out of their data being shared with third parties and trackers on their websites.\u003C/p>\n\n\u003Cp>Websites are increasingly adopting consent management as one of the main tools for their privacy compliance. However, while LOKKER’s research found that 67% of companies have a consent banner, most consent management tools are not designed to address real-time changes in the ad tech ecosystem. As a result, oftentimes they are not blocking what the companies may think, potentially putting them at risk of a privacy violation.\u003C/p>\n\n\u003Cp>Specifically, LOKKER’s research found that over 90% of websites had serious issues: they load cookies and trackers before any interaction is taken with the consent banner, tags are miscategorized or missed altogether, and ad tech is often served even after a user selects “Reject All.”\u003C/p>\n\n\u003Cp>On average, 33 cookies load before any consumer interaction with the consent banner, according to LOKKER’s research. This is a significant problem as consumers believe their data is not being shared until they provide their permission (with the exception of “Strictly Necessary” cookies and scripts).\u003C/p>\n\n\u003Cp>“The underlying problem is stopping unauthorized data collection on websites. Consent management is just one tool in that process, but few consent management tools stay up to date with near daily changes that occur to the ad tech and third parties utilized on most websites. The result is that businesses often are out of compliance,” said Ian Cohen, CEO of LOKKER. “There’s no way to track and defend against this without more advanced tools. Consent Verification helps organizations identify issues before they lead to larger issues.”\u003C/p>\n\n\u003Cp>LOKKER’s research also found several other concerning trends in the current consent management process. LOKKER’s Consent Verification examines the three most common user states when encountering a consent banner – accepting all, rejecting all, or a consumer not interacting with the consent banner at all. LOKKER analyzes the implications of each scenario, and provides answers to the following key questions:\u003C/p>\n\n\u003Cul>\n\u003Cli>What cookies, trackers, and tags are active on a website in each user state (reject, accept, no interaction)?\u003C/li>\n\n\u003Cli>Where are they located (on which web pages)?\u003C/li>\n\n\u003Cli>Did anything load on the site that should have been blocked, given the reject state?\u003C/li>\n\n\u003Cli>Are there tags, pixels, or other trackers loaded on the site that weren’t surfaced in the consent banner?\u003C/li>\n\n\u003Cli>What tags are piggybacking (that appear on the site but aren’t placed on the site by the website owner)?\u003C/li>\n\u003C/ul>\n\n\u003Cp>LOKKER’s Consent Verification helps companies determine whether or not their consent management is working as it should. This is also a critical piece of compliance with new and emerging privacy laws. For example, some new laws, such as the Washington My Health, My Data Act, require an opt-in for data sharing, not an opt-out. Improper consent tool configuration can leave companies and their visitors vulnerable. Consent Verification provides users with an easy way to verify if they are in compliance or at risk of potential significant financial and reputational damage so they can take appropriate action.\u003C/p>\n\n\u003Cp>For more information on LOKKER’s Consent Verification, visit \u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=3721571788&u=https%3A%2F%2Flokker.com%2Fcompliance-check-is-your-websites-consent-banner-meeting-privacy-regulations%2F&a=https%3A%2F%2Flokker.com%2Fcompliance-check-is-your-websites-consent-banner-meeting-privacy-regulations%2F\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">https://lokker.com/compliance-check-is-your-websites-consent-banner-meeting-privacy-regulations/\u003C/a>.\u003C/p>\n\n\u003Cp>\u003Cstrong>About LOKKER\u003Cbr>\u003C/strong>LOKKER (\u003Ca href=\"https://c212.net/c/link/?t=0&l=en&o=4181560-1&h=1606183318&u=http%3A%2F%2Fwww.lokker.com%2F&a=www.lokker.com\" rel=\"noopener noreferrer\" target=\"_blank\" referrerpolicy=\"no-referrer\">www.lokker.com\u003C/a>) is a data privacy software company that stops unauthorized data collection and sharing on websites. LOKKER enables enterprises to operate their websites without running afoul of a rapidly evolving patchwork of data privacy laws and enforcement actions. LOKKER gives companies complete visibility and control over third-party cloud applications, website trackers and ad tech so they can protect their customer privacy in real time without jeopardizing website functionality.\u003C/p>\n\n\u003Cp>LOKKER frequently helps companies facing legal actions despite best efforts. The existing tools, like asking consumers for consent, are not enough to control the supply chain in the ad tech ecosystem. LOKKER was built to help businesses avoid these privacy risks before they happen.\u003C/p>","Photo by Andrew on Unsplash","https://unsplash.com/@andrew741",{"id":338,"storage":339,"filename_disk":340,"filename_download":341,"title":342,"type":343,"folder":344,"uploaded_by":328,"created_on":345,"modified_by":346,"modified_on":347,"charset":9,"filesize":348,"width":297,"height":349,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":350,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":351},"7866ae60-2e42-427a-b61e-5d0200c243ee","local","7866ae60-2e42-427a-b61e-5d0200c243ee.jpg","gdpr-article-25-compliance.jpg","Gdpr Article 25 Compliance","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:25.652Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","118796",813,{},"2026-03-21T00:41:25.668Z",[353,362,369,378,387,396,405,414,423,432],{"id":354,"title":355,"slug":356,"publish_date":357,"type":332,"summary":358,"featured":12,"hero_image":359,"stock_image":9},"a586e84e-cba0-413e-8cb3-0e5ddf08d2fe","Honda Pays $632K Over Privacy Claims","honda-pays-632k-over-privacy-claims","2025-04-04T10:39:49","On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a settlement with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Hondas practices in handling consumer privacy requests and its sharing of personal information for advertising. This ruling from the CCPA makes it clear that simply […]",{"id":360,"title":361},"83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b","Law Compliance Business",{"id":363,"title":364,"slug":365,"publish_date":366,"type":332,"summary":367,"featured":12,"hero_image":368,"stock_image":9},"7b98996d-14fa-47dc-a998-5d313e6cac58","LOKKER & Bitsight Partner to Meet Insurance Providers’ Growing Demand for Privacy Risk Analysis","lokker-bitsight-partner-to-meet-insurance-providers-demand-for-privacy-risk-analysis","2025-03-25T11:27:47","The partnership makes LOKKER’s privacy risk data available to Bitsight’s cyber insurance customers for both privacy risk analysis and suggested steps for remediation. Redwood City, Calif. – March 25, 2025 – LOKKER, provider of online data privacy and compliance solutions for enterprises, and Bitsight, the global leader in cyber risk management, today announced a partnership […]",{"id":295,"title":296},{"id":370,"title":371,"slug":372,"publish_date":373,"type":332,"summary":374,"featured":12,"hero_image":375,"stock_image":9},"1c57792a-c117-414c-ac71-69213c5d8833","How Will International Politics Complicate US Access to AI? [That DOS Won’t Hunt Podcast]","how-will-international-politics-complicate-us-access-to-ai-that-dos-wont-hunt-podcast","2025-02-11T10:47:49","International politics can disrupt companies’ AI strategies, shaping their ability to stay competitive. The scale of these disruptions—and the negotiations to mitigate them—hinges on how organizations adapt. Could the global demand for AI lead to unexpected alliances, much like those formed in the pursuit of fossil fuels? Is there a way forward for companies facing […]",{"id":376,"title":377},"54a2362e-77b5-42ad-b9eb-c3569df794eb","Network Request Waterfall",{"id":379,"title":380,"slug":381,"publish_date":382,"type":332,"summary":383,"featured":12,"hero_image":384,"stock_image":9},"2ba2b691-b731-470f-985c-309cfa809f9d","Privacy Laws Are Tightening – Don’t Let Consent Failures Put Your Banking Website at Risk","privacy-laws-are-tightening-dont-let-consent-failures-put-your-banking-website-at-risk","2025-01-30T08:17:14","Privacy laws are tightening, and weak consent practices can put banking websites at risk of fines and lost customer trust. This article authored by Lokker CEO Ian Cohen and published in FinTech Bloom breaks down the impact of evolving regulations like GDPR and CCPA, common consent failures, and how to fix them with better compliance […]",{"id":385,"title":386},"e5fbdf08-03a2-4414-b3a5-77095e90bd46","Ccpa Consumer Rights",{"id":388,"title":389,"slug":390,"publish_date":391,"type":332,"summary":392,"featured":12,"hero_image":393,"stock_image":9},"e7474f09-214e-4a59-9aa8-cc1a94a39ea1","2025 Privacy Predictions for Healthcare","2025-privacy-predictions-for-healthcare","2024-12-30T10:24:30","Staying ahead of privacy laws and consumer expectations isnt just about compliance; its about securing patient trust and staying competitive in an evolving industry. Dont miss the strategies to prepare for 2025—read the full article to ensure your organization is ready.",{"id":394,"title":395},"3bfe1f42-1c72-4a03-bf3e-3f879accfa74","User Preference Center",{"id":397,"title":398,"slug":399,"publish_date":400,"type":332,"summary":401,"featured":12,"hero_image":402,"stock_image":9},"b151d807-3543-41ad-9af4-33d3fbcf269c","The Hidden Drivers of Website Data Collection—and How to Take Control","the-hidden-drivers-of-website-data-collection-and-how-to-take-control","2024-12-20T13:51:57","Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.",{"id":403,"title":404},"e7645da9-b4e4-463d-ae4a-099db883e6c1","Identity Resolution Graph",{"id":406,"title":407,"slug":408,"publish_date":409,"type":332,"summary":410,"featured":12,"hero_image":411,"stock_image":9},"db4bff33-5bbe-451d-99fd-13a0d543e17f","Cybersecurity: Why it’s not just about hackers anymore","cybersecurity-why-its-not-just-about-hackers-anymore","2024-12-13T08:58:00","In a recent SecurityInfo Watch article, Lokker CEO Ian Cohen emphasizes a critical aspect of cybersecurity that often gets overlooked: the unintentional sharing of data without consent.",{"id":412,"title":413},"505c1c48-0dd2-4e4d-bab3-dd6467b0c4bd","Tracking Pixel Code",{"id":415,"title":416,"slug":417,"publish_date":418,"type":332,"summary":419,"featured":12,"hero_image":420,"stock_image":9},"840ed080-0acc-4dd1-8a29-fac368370deb","Healthcare Website Privacy Risk Basics – What You Need to Know","healthcare-website-privacy-risk-basics-what-you-need-to-know","2024-12-03T07:01:31","This article explains how these tools work, their impact on data privacy, and strategies to mitigate risks while ensuring compliance with healthcare privacy regulations.",{"id":421,"title":422},"3e92be12-88b6-488c-9afe-14a6c2bc92ea","Hipaa Compliance Shield",{"id":424,"title":425,"slug":426,"publish_date":427,"type":332,"summary":428,"featured":12,"hero_image":429,"stock_image":9},"3708aea9-1c77-49f0-805d-f2e664a444c4","Most Websites Get Consent Management Wrong—Is Yours One Of Them?","most-websites-get-consent-management-wrong-is-yours-one-of-them","2024-11-26T06:18:13","In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent.",{"id":430,"title":431},"eeee25a1-67e2-484f-b8e6-d58959f41e21","Data Subject Rights",{"id":433,"title":434,"slug":435,"publish_date":436,"type":332,"summary":437,"featured":12,"hero_image":438,"stock_image":9},"b7d31687-8e03-4e26-9c13-245d4b7e26a2","Lawsuits Accuse LinkedIn of Tracking Users Health Info","lawsuits-accuse-linkedin-of-tracking-users-health-info","2024-10-31T06:49:00","LinkedIn faces three class action lawsuits in California, accused of unlawfully tracking users health information without consent. The lawsuits allege LinkedIn gathers sensitive health data via tracking pixels, sparking serious privacy and discrimination concerns. Lokker CEO Ian Cohen shares insights into how ad tech complexities enable this and advises healthcare organizations on protecting themselves against […]",{"id":439,"title":440},"20cab62e-98a4-483c-a5fa-2f2200a1cc0f","Programmatic Advertising",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":442},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":444},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.217 19.384A3.501 3.501 0 0 0 18 18.167V13l-6-3.35\"/>\u003Cpath d=\"M5.214 15.014A3.501 3.501 0 0 0 9.66 20.28L14 17.746V10.8\"/>\u003Cpath d=\"M6 7.63c-1.391-.236-2.787.395-3.534 1.689a3.474 3.474 0 0 0 1.271 4.745L8 16.578l6-3.348\"/>\u003Cpath d=\"M12.783 4.616A3.501 3.501 0 0 0 6 5.833V10.9l6 3.45\"/>\u003Cpath d=\"M18.786 8.986A3.501 3.501 0 0 0 14.34 3.72L10 6.254V13.2\"/>\u003Cpath d=\"M18 16.302c1.391.236 2.787-.395 3.534-1.689a3.474 3.474 0 0 0-1.271-4.745l-4.308-2.514L10 10.774\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":446},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 12v.01m7.071-7.081c-1.562-1.562-6 .337-9.9 4.243c-3.905 3.905-5.804 8.337-4.242 9.9c1.562 1.561 6-.338 9.9-4.244c3.905-3.905 5.804-8.337 4.242-9.9\"/>\u003Cpath d=\"M4.929 4.929c-1.562 1.562.337 6 4.243 9.9c3.905 3.905 8.337 5.804 9.9 4.242c1.561-1.562-.338-6-4.244-9.9c-3.905-3.905-8.337-5.804-9.9-4.242\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":448},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 3v7h6l-8 11v-7H5z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":450},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M5 7.2A2.2 2.2 0 0 1 7.2 5h1a2.2 2.2 0 0 0 1.55-.64l.7-.7a2.2 2.2 0 0 1 3.12 0l.7.7c.412.41.97.64 1.55.64h1a2.2 2.2 0 0 1 2.2 2.2v1c0 .58.23 1.138.64 1.55l.7.7a2.2 2.2 0 0 1 0 3.12l-.7.7a2.2 2.2 0 0 0-.64 1.55v1a2.2 2.2 0 0 1-2.2 2.2h-1a2.2 2.2 0 0 0-1.55.64l-.7.7a2.2 2.2 0 0 1-3.12 0l-.7-.7a2.2 2.2 0 0 0-1.55-.64h-1a2.2 2.2 0 0 1-2.2-2.2v-1a2.2 2.2 0 0 0-.64-1.55l-.7-.7a2.2 2.2 0 0 1 0-3.12l.7-.7A2.2 2.2 0 0 0 5 8.2z\"/>\u003Cpath d=\"m9 12l2 2l4-4\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":452},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20.945 11a9 9 0 1 1-3.284-5.997l-2.655 2.392A5.5 5.5 0 1 0 17.125 14H13v-3z\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":454},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M16 6h3a1 1 0 0 1 1 1v11a2 2 0 0 1-4 0V5a1 1 0 0 0-1-1H5a1 1 0 0 0-1 1v12a3 3 0 0 0 3 3h11M8 8h4m-4 4h4m-4 4h4\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":456},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16\"/>\u003Cpath d=\"M8 15h2v2H8z\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":458},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m9 6l6 6l-6 6\"/>"]