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8h6\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":325},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M8 12a4 4 0 1 0 8 0a4 4 0 1 0-8 0\"/>\u003Cpath d=\"M3 12a9 9 0 1 0 18 0a9 9 0 1 0-18 0m12 3l3.35 3.35M9 15l-3.35 3.35m0-12.7L9 9m9.35-3.35L15 9\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":327},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 7L7 17M8 7h9v9\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":329},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M10.325 4.317c.426-1.756 2.924-1.756 3.35 0a1.724 1.724 0 0 0 2.573 1.066c1.543-.94 3.31.826 2.37 2.37a1.724 1.724 0 0 0 1.065 2.572c1.756.426 1.756 2.924 0 3.35a1.724 1.724 0 0 0-1.066 2.573c.94 1.543-.826 3.31-2.37 2.37a1.724 1.724 0 0 0-2.572 1.065c-.426 1.756-2.924 1.756-3.35 0a1.724 1.724 0 0 0-2.573-1.066c-1.543.94-3.31-.826-2.37-2.37a1.724 1.724 0 0 0-1.065-2.572c-1.756-.426-1.756-2.924 0-3.35a1.724 1.724 0 0 0 1.066-2.573c-.94-1.543.826-3.31 2.37-2.37c1 .608 2.296.07 2.572-1.065\"/>\u003Cpath d=\"M9 12a3 3 0 1 0 6 0a3 3 0 0 0-6 0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":331},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":333,"status":16,"sort":9,"date_created":334,"date_updated":335,"user_created":336,"user_updated":336,"title":337,"slug":338,"publish_date":339,"summary":340,"body":341,"reading_time_override":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":342,"hero_image_photographer_url":343,"categories":344,"tags":415,"hero_image":463,"stock_image":477,"seo_social_image":9,"author":480},"3db571af-cdd7-4dfc-a43a-a2fc3a0414e9","2026-04-17T15:05:37.243Z","2026-04-17T15:39:21.980Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","You Still Can’t See or Control Your Website","you-still-cant-see-or-control-your-website","2026-04-17T12:00:00","Companies believe they have control over data collection through policies, consent tools, and governance, but in practice, they lack visibility into what actually executes in the browser. Modern websites are dynamic and constantly changing, creating a growing gap between intended behavior and real data flows. Without continuous, real-time insight and control at the point of collection and execution, organizations are operating on assumptions, leaving them exposed to unseen risk and liability.","\u003Cp dir=\"ltr\">Did this podcast ~3 years ago. At the time, we were early on what we were building.\u003Cbr>\u003Cbr>\u003Ca href=\"https://podcasts.apple.com/us/podcast/ian-cohen-drops-a-dime-on-the-myriad-trackers-stalking-you/id1571482669?i=1000627568775\" target=\"_blank\" rel=\"noopener\">https://podcasts.apple.com/us/podcast/ian-cohen-drops-a-dime-on-the-myriad-trackers-stalking-you/\u003C/a>\u003C/p>\n\u003Cp dir=\"ltr\">Listening back, I was surprised to see how little the core issue has changed: companies still can’t actually see or control what’s happening on their sites.\u003C/p>\n\u003Cp dir=\"ltr\">That’s surprising given everything that’s happened since, including new privacy laws, more enforcement, and bigger compliance teams. On paper, companies look covered.\u003C/p>\n\u003Cp dir=\"ltr\">In reality, they’re not.\u003C/p>\n\u003Cp dir=\"ltr\">Because when you look at what’s actually happening at the point of collection and execution, across the browser and the network calls it initiates, the gap isn’t just still there, it’s wider than ever. \u003C/p>\n\u003Ch2 dir=\"ltr\">The Illusion\u003C/h2>\n\u003Cp dir=\"ltr\">Most organizations believe they have control over the data shared with third parties. \u003C/p>\n\u003Cp dir=\"ltr\">They have consent banners. Policies. Tag managers. Governance processes. But those systems don’t answer the only question that matters:\u003C/p>\n\u003Cp dir=\"ltr\">What is actually executing in the browser, and what data is being collected and sent (right now)?\u003C/p>\n\u003Cp dir=\"ltr\">Not what was configured. Not what was intended. What is actually happening? What data is being collected and shared with the hundreds of POSTs, Scripts, SDKs and APIs executing where no one sees or tracks what they’re doing?\u003C/p>\n\u003Ch2 dir=\"ltr\">Where Risk Lives\u003C/h2>\n\u003Cp dir=\"ltr\">Modern websites aren’t static. Scripts load other scripts. Tags fire conditionally. Third parties introduce more third parties. Behavior changes constantly.\u003C/p>\n\u003Cp dir=\"ltr\">What you think is happening is almost always wrong.\u003C/p>\n\u003Cp dir=\"ltr\">What’s actually happening at the point of collection and execution is where risk lives. This is where the action is:\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" role=\"presentation\">Data collected unintentionally\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Calls firing before consent\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Third parties receiving signals and data they shouldn’t\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Configurations breaking silently over time\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">This is observable. Most companies just don’t see it.\u003C/p>\n\u003Ch2 dir=\"ltr\">The Structural Problem\u003C/h2>\n\u003Cp dir=\"ltr\">There’s a fundamental disconnect. Legal defines policy. Compliance documents it.\u003Cbr>Engineering implements something close to it. Marketing adds to it. \u003C/p>\n\u003Cp dir=\"ltr\">And then everyone assumes it works. It doesn’t.\u003C/p>\n\u003Cp dir=\"ltr\">Policies don’t execute. Code does. And code changes constantly.\u003C/p>\n\u003Cp dir=\"ltr\">Without continuous visibility and control at the point of collection and execution, you’re operating on assumptions, and that’s not defensible anymore.\u003C/p>\n\u003Ch2 dir=\"ltr\">What Needs to Change\u003C/h2>\n\u003Cp dir=\"ltr\">This isn’t a policy problem. It’s an execution problem. Companies need to be able to do the following:\u003C/p>\n\u003Cul>\n\u003Cli dir=\"ltr\" role=\"presentation\">Find everything running on their sites\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Understand what data is being collected and where it’s going\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Control it in real time\u003C/li>\n\u003Cli dir=\"ltr\" role=\"presentation\">Continuously verify it\u003C/li>\n\u003C/ul>\n\u003Cp dir=\"ltr\">Anything less is a partial solution.\u003C/p>\n\u003Ch2 dir=\"ltr\">The Reality\u003C/h2>\n\u003Cp dir=\"ltr\">Three years later, the core issue hasn’t moved. Most organizations can describe what they intend to do. Very few can demonstrate what’s actually happening.\u003C/p>\n\u003Cp dir=\"ltr\">That gap between intent and execution is where risk and liability now sit.\u003C/p>\n\u003Cp dir=\"ltr\">Until companies can see and control what’s happening at the point of collection and execution, everything else (policies, disclosures, governance, consent) may or may not represent reality. \u003C/p>\n\u003Cp> \u003C/p>","Photo by Sasun Bughdaryan on Unsplash","https://unsplash.com/@sasun1990",[345],{"categories_id":346},{"id":347,"status":16,"sort":9,"date_created":348,"date_updated":9,"user_created":349,"user_updated":9,"name":137,"slug":139,"description":9,"category_type":139,"parent_category":9,"blog_posts":350,"whitepapers":414},"6414d638-0f20-4ac4-a09c-aebb86f309e5","2026-03-15T21:46:15.475Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96",[212,218,224,230,236,242,250,253,259,17,273,278,351,302,24,30,36,42,48,54,60,66,71,77,83,89,95,101,107,118,124,142,165,171,352,353,354,176,182,187,193,355,356,357,358,359,360,361,362,363,364,365,366,367,368,369,370,371,372,373,374,375,376,377,378,379,380,381,382,383,384,385,386,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413],23,47,48,49,54,57,58,59,60,63,64,65,66,67,68,69,70,73,74,75,76,77,78,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,118,120,122,124,125,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,142,144,145,147,[],[416,438,446],{"tags_id":417},{"id":418,"status":16,"sort":9,"date_created":419,"date_updated":9,"user_created":349,"user_updated":9,"name":420,"slug":421,"description":9,"blog_posts":422},"8b27d7d4-ddd4-42ca-8a00-c8a17fbd11ce","2026-03-15T21:46:15.650Z","Consumer Privacy","consumer-privacy",[200,203,206,212,259,17,273,302,193,423,368,369,374,375,376,377,378,379,382,383,386,387,388,389,424,425,391,426,398,399,427,428,429,430,431,432,433,434,435,436,437],55,97,98,121,146,156,160,161,162,164,166,167,168,170,176,{"tags_id":439},{"id":440,"status":16,"sort":9,"date_created":441,"date_updated":9,"user_created":349,"user_updated":9,"name":442,"slug":443,"description":9,"blog_posts":444},"a33c1e57-b757-4082-a765-d530ed7ac5c3","2026-03-15T21:46:15.635Z","Consent Management","consent-management",[236,239,242,247,250,253,395,396,397,445],171,{"tags_id":447},{"id":448,"status":16,"sort":9,"date_created":449,"date_updated":9,"user_created":349,"user_updated":9,"name":450,"slug":451,"description":9,"blog_posts":452},"4bf509d5-31fc-47cd-a9fe-e8230689d2b9","2026-03-15T21:46:15.798Z","Privacy Regulations","privacy-regulations",[209,215,221,227,230,233,351,30,36,42,60,66,71,77,83,89,95,101,107,118,124,136,147,171,354,187,356,357,361,363,366,453,372,373,454,455,392,393,394,401,402,404,405,456,406,407,408,410,412,457,458,459,460,461,462],72,79,80,137,148,152,155,158,159,172,{"id":464,"storage":465,"filename_disk":466,"filename_download":467,"title":468,"type":469,"folder":470,"uploaded_by":349,"created_on":471,"modified_by":336,"modified_on":472,"charset":9,"filesize":473,"width":297,"height":474,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":475,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":476},"6f25951e-b8a8-4eab-86a2-824c6dc5d838","local","6f25951e-b8a8-4eab-86a2-824c6dc5d838.jpg","privacy-notice-disclosure.jpg","Privacy Notice Disclosure","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:35.914Z","2026-04-16T20:24:15.739Z","44321",443,{},"2026-03-21T00:41:35.927Z",{"attribution":342,"photographer_url":343,"image":478},{"id":464,"storage":465,"filename_disk":466,"filename_download":467,"title":468,"type":469,"folder":470,"uploaded_by":349,"created_on":471,"modified_by":336,"modified_on":472,"charset":9,"filesize":473,"width":297,"height":474,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":479,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":476},{},{"id":481,"status":16,"sort":9,"date_created":482,"date_updated":483,"user_created":349,"user_updated":349,"name":484,"slug":485,"job_title":486,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":487,"headshot":488},"a1dadb2b-afdd-4e1e-b41c-2f7785df2844","2026-03-15T21:46:15.355Z","2026-03-15T23:31:03.347Z","Ian Cohen","ian-cohen","CEO","leadership",{"id":489,"storage":465,"filename_disk":490,"filename_download":491,"title":484,"type":469,"folder":470,"uploaded_by":349,"created_on":492,"modified_by":336,"modified_on":472,"charset":9,"filesize":493,"width":494,"height":494,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":495,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":496},"3551c919-254a-4669-8d25-e37e9a0f2f73","3551c919-254a-4669-8d25-e37e9a0f2f73.jpeg","ian-choen.jpeg","2026-03-15T22:18:19.718Z","7912",200,{},"2026-04-16T20:18:17.249Z",{"categories":498,"tags":509},[499,500,503,506],{"slug":139,"name":137,"count":118},{"slug":501,"name":502,"count":200},"infographic","Infographic",{"slug":504,"name":505,"count":203},"latest-news","Latest News",{"slug":507,"name":508,"count":218},"video","Video",[510,511,512,515,518,520,523,524,527,529,530,533],{"slug":443,"name":442,"count":209},{"slug":421,"name":420,"count":242},{"slug":513,"name":514,"count":206},"emerging-risks","Emerging Risks",{"slug":516,"name":517,"count":203},"featured","Featured",{"slug":519,"name":519,"count":200},"GPC",{"slug":521,"name":522,"count":200},"health-care","Health Care",{"slug":92,"name":90,"count":203},{"slug":525,"name":526,"count":218},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":528,"name":528,"count":200},"Privacy Compliance",{"slug":451,"name":450,"count":259},{"slug":531,"name":532,"count":200},"web-and-cloud-architecture","Web and Cloud Architecture",{"slug":534,"name":534,"count":200},"Web Governance",[536,563,584,597,618],{"id":537,"title":538,"slug":539,"publish_date":339,"summary":540,"featured":12,"hero_image":541,"stock_image":9,"author":546,"categories":551,"tags":554},"8bda2a57-2372-4e94-903b-bb22c79c5b4d","Is Your Website Ignoring the Digital Handshake?","gpc-compliance-digital-handshake","Global Privacy Control (GPC) has evolved from a niche browser setting into a critical legal mandate that regulators now enforce through \"outside-in\" technical audits. It is no longer enough to have a compliant privacy policy; organizations must ensure their website’s code actually honors these automated opt-out signals at the network layer to avoid costly settlements and misrepresentation charges. Lokker bridges this gap by providing real-time, network-layer enforcement that blocks unauthorized data flows and generates the technical evidence required to prove that a company’s privacy promises match its actual website behavior.",{"id":542,"title":543,"width":544,"height":545},"95607546-9002-4cae-b495-ea212aecd93f","Premium Photo 1676618539992 21c7d3b6df0f",3132,1762,{"name":547,"slug":548,"headshot":549},"Jocelyne De La Cruz","jocelyne-de-la-cruz",{"id":550},"b5c8b5c5-5579-49f3-a3c3-0e9c89873aa4",[552],{"categories_id":553},{"name":137,"slug":139},[555,557,559,561],{"tags_id":556},{"name":528,"slug":528},{"tags_id":558},{"name":534,"slug":534},{"tags_id":560},{"name":519,"slug":519},{"tags_id":562},{"name":420,"slug":421},{"id":564,"title":565,"slug":566,"publish_date":567,"summary":568,"featured":12,"hero_image":569,"stock_image":9,"author":573,"categories":576,"tags":581},"7137075f-e0eb-4ff3-a895-3632d36e0166","Check out Marsh’s latest webinar featuring Troutman Pepper and LOKKER!","check-out-marshs-latest-webinar-featuring-troutman-pepper-and-lokker","2025-10-22T12:27:05","We were proud to join our partners at Marsh and Troutman Pepper for an in-depth discussion on evolving privacy regulations and the growing risks surrounding website tracking technologies. Hear from our CEO, Ian Cohen, alongside leading experts in privacy law and cyber-risk, as they discuss practical strategies organizations can take today to mitigate regulatory exposure […]",{"id":570,"title":571,"width":297,"height":572},"3a9e781e-c5a6-42f7-9e50-71dea6b58fe8","Opt in Opt out Toggle",850,{"name":574,"slug":575,"headshot":9},"Sebastian Crumpacker","sebastianlokker-com",[577,579],{"categories_id":578},{"name":505,"slug":504},{"categories_id":580},{"name":508,"slug":507},[582],{"tags_id":583},{"name":420,"slug":421},{"id":585,"title":31,"slug":586,"publish_date":587,"summary":588,"featured":12,"hero_image":589,"stock_image":9,"author":592,"categories":595,"tags":596},"a60ed511-7d31-49c6-91ea-da176d1096d1","privacy-teams","2025-05-06T12:00:00","Cross-Functional Issues with Data Privacy As privacy regulations rapidly evolve and enforcement intensifies, organizations are discovering that managing data privacy cannot be confined to the legal department alone. Cross-functional collaboration—between legal, engineering/IT, marketing, and privacy teams—is no longer optional. This outlines the key challenges, misalignments, and practical strategies organizations can adopt to build aligned, effective […]",{"id":590,"title":591,"width":297,"height":298},"35fe4bc2-e15b-411c-bb31-e1ad7018ecdb","Litigation Risk Exposure",{"name":593,"slug":594,"headshot":9},"Randy Peterson","randy",[],[],{"id":598,"title":599,"slug":600,"publish_date":601,"summary":602,"featured":12,"hero_image":603,"stock_image":9,"author":607,"categories":608,"tags":613},"5dea87b3-6ae4-4181-9ed0-b7d2000b3a1d","Understanding VPPA Privacy Risks","understanding-vppa-privacy-risks","2025-04-15T12:22:26","Background In 1988, while being confirmed as a Supreme Court justice, Robert Bork’s video rental records were published by the Washington City Papers. Soon after, Congress passed the Video Privacy Protection Act of 1988. This is a U.S. federal law meant to protect the privacy of consumers' video rental history. It prohibits video service providers […]",{"id":604,"title":605,"width":297,"height":606},"b5693d55-2128-41bc-9cfe-4d1ff41dd882","Firewall Protection",608,{"name":593,"slug":594,"headshot":9},[609,611],{"categories_id":610},{"name":137,"slug":139},{"categories_id":612},{"name":508,"slug":507},[614,616],{"tags_id":615},{"name":420,"slug":421},{"tags_id":617},{"name":450,"slug":451},{"id":619,"title":620,"slug":621,"publish_date":622,"summary":623,"featured":12,"hero_image":624,"stock_image":9,"author":625,"categories":626,"tags":631},"d4e339ea-f0ab-43eb-8a71-b6a51c88a9f8","The New York Health Information Privacy Act","the-new-york-health-information-privacy-act","2025-03-24T08:28:43","The New York Health Information Privacy Act (NY HIPA) is a new law aimed at strengthening the privacy and security of health-related information for New York residents. Enacted on January 22, 2025, NY HIPA introduces comprehensive regulations governing the collection, processing, and sharing of health data. 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