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8h6\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":325},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M8 12a4 4 0 1 0 8 0a4 4 0 1 0-8 0\"/>\u003Cpath d=\"M3 12a9 9 0 1 0 18 0a9 9 0 1 0-18 0m12 3l3.35 3.35M9 15l-3.35 3.35m0-12.7L9 9m9.35-3.35L15 9\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":327},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 7L7 17M8 7h9v9\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":329},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M10.325 4.317c.426-1.756 2.924-1.756 3.35 0a1.724 1.724 0 0 0 2.573 1.066c1.543-.94 3.31.826 2.37 2.37a1.724 1.724 0 0 0 1.065 2.572c1.756.426 1.756 2.924 0 3.35a1.724 1.724 0 0 0-1.066 2.573c.94 1.543-.826 3.31-2.37 2.37a1.724 1.724 0 0 0-2.572 1.065c-.426 1.756-2.924 1.756-3.35 0a1.724 1.724 0 0 0-2.573-1.066c-1.543.94-3.31-.826-2.37-2.37a1.724 1.724 0 0 0-1.065-2.572c-1.756-.426-1.756-2.924 0-3.35a1.724 1.724 0 0 0 1.066-2.573c-.94-1.543.826-3.31 2.37-2.37c1 .608 2.296.07 2.572-1.065\"/>\u003Cpath d=\"M9 12a3 3 0 1 0 6 0a3 3 0 0 0-6 0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":331},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":333,"status":16,"sort":9,"date_created":334,"date_updated":335,"user_created":336,"user_updated":336,"title":337,"slug":338,"publish_date":339,"summary":340,"body":341,"reading_time_override":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":342,"hero_image_photographer_url":343,"categories":344,"tags":414,"hero_image":433,"stock_image":9,"seo_social_image":9,"author":447},"d8e01026-3845-4c6c-9dce-4ca0f53645a5","2026-03-15T21:46:16.327Z","2026-03-21T00:41:52.772Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96","Sony Settles for $16 Million Showing Web Tracker Lawsuits Continue to Expand","sony-settles-for-16-million-showing-web-tracker-lawsuits-continue-to-expand","2023-11-30T08:18:16","Over 100 Video Privacy Protection Act (VPPA) cases brought for unauthorized use of web trackers. Protect your company from web tracker risks.","\u003Cp>The latest round of class-action lawsuits is becoming increasingly creative and widespread, extending beyond the initial focus on healthcare organizations to target financial services and online retailers.\u003C/p>\n\n\u003Cp>In the last month alone, we witnessed one of the most significant settlements under the Video Privacy Protection Act for 2023. Sony’s Crunchyroll, a video viewing service, \u003Ca href=\"https://topclassactions.com/lawsuit-settlements/open-lawsuit-settlements/crunchyroll-sony-pictures-video-privacy-16m-class-action-settlement/\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">settled a VPPA lawsuit for $16 million\u003C/a>. The allegations included the unauthorized sharing of subscribers’ personal information and video viewing habits with third-party services such as Facebook, Google, and Adobe, facilitated by their online tracking technology.\u003C/p>\n\n\u003Cp>In August 2022, we covered the \u003Ca href=\"/privacy-regulations-are-heating-up-this-august\">first class-action lawsuits\u003C/a> filed against hospitals for using the Meta pixel. Since then, the momentum has continued to build, resulting in more complex and creative cases. Over 30 hospitals have faced legal action, with over 100 Video Privacy Protection Act (VPPA) cases brought against various companies for unauthorized use of web trackers. \u003C/p>\n\n\u003Cp>Just this past September, a groundbreaking legal case emerged with the first-ever RICO (Racketeer Influenced and Corrupt Organizations Act) \u003Ca href=\"https://fox59.com/business/press-releases/ein-presswire/658155995/first-rico-class-action-against-hr-block-meta-and-google-filed-after-shocking-breach-of-taxpayers-private-data/\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">class-action lawsuit\u003C/a> related to web trackers, targeting H&amp;R Block. The lawsuit asserts that H&amp;R Block, Meta, and Google collaborated to collect sensitive financial information from customers’ tax forms, aiming to boost profits through targeted ads based on that data.\u003C/p>\n\n\u003Cp>This case unfolded after a year-long saga initiated by an \u003Ca href=\"https://themarkup.org/pixel-hunt/2022/11/22/tax-filing-websites-have-been-sending-users-financial-information-to-facebook\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">investigation by the Markup\u003C/a>, followed by a Senate committee inquiry. The committee’s findings, released in \u003Ca href=\"https://www.warren.senate.gov/imo/media/doc/Attacks%20on%20Tax%20Privacy%20Report_7.12.2023.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">July 2023\u003C/a>, and a \u003Ca href=\"https://www.ftc.gov/news-events/news/press-releases/2023/09/ftc-warns-tax-preparation-companies-about-misuse-consumer-data\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">warning \u003C/a>from the Federal Trade Commission (FTC) regarding the misuse of customer data set the stage for this landmark RICO lawsuit. RICO lawsuits carry significant weight in the courts, making the defense against them notably more costly and extensive than traditional class-action suits involving privacy law violations like HIPAA, VPPA, and CIPA. Additionally, this case provides a roadmap for plaintiff attorneys to pursue more substantial and robust cases in the future.\u003C/p>\n\n\u003Cp>While healthcare-related claims under HIPAA violations persist, the legal landscape is expanding into the retail sector. A recent \u003Ca href=\"https://www.seattletimes.com/business/costco-accused-of-violating-online-customer-privacy/\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">class-action lawsuit\u003C/a> targets retailer Costco, accusing them of allegedly sharing pharmacy patients’ data with Facebook via the Meta pixel.\u003C/p>\n\n\u003Cp>Another healthcare development is GoodRx, which \u003Ca href=\"https://www.classaction.org/goodrx-privacy-lawsuit\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">settled a $13 million lawsuit \u003C/a>to avoid mass arbitration, addressing their alleged collection of users’ personal health information through online web trackers without consent. This legal action followed an earlier $1.5 million fine imposed by the FTC on GoodRx for the same issue earlier in the year.\u003C/p>\n\n\u003Cp>\u003Cstrong>Conclusion\u003C/strong>\u003C/p>\n\n\u003Cp>The plaintiffs are becoming more creative with using the RICO statute, entering new industries, and double dipping by filing identical lawsuits in different states or filing a lawsuit following a regulatory fine. It is easy for these issues to compound in the current legal and regulatory environment. \u003C/p>\n\n\u003Cp>Companies utilizing third-party tracking tools such as Facebook, Google, and session replay technology on their websites need to be vigilant. Rather than facing costly lawsuits and regulatory actions, they should proactively mitigate these risks by implementing privacy software that safeguards their customers and organizations against unintentionally sharing personal information with unauthorized third parties.\u003C/p>\n\n\u003Cp>LOKKER’S Privacy Edge software is a firewall against unauthorized data collection on websites. Request a free web privacy risk audit for your website to determine if it is collecting any data without proper consent: \u003Ca href=\"/web-privacy-audit-request\">https://lokker.com/web-privacy-audit-request/\u003C/a>\u003C/p>","Photo by Israel Fuentes on Unsplash","https://unsplash.com/@isfuentes",[345],{"categories_id":346},{"id":347,"status":16,"sort":9,"date_created":348,"date_updated":9,"user_created":336,"user_updated":9,"name":137,"slug":139,"description":9,"category_type":139,"parent_category":9,"blog_posts":349,"whitepapers":413},"6414d638-0f20-4ac4-a09c-aebb86f309e5","2026-03-15T21:46:15.475Z",[212,218,224,230,236,242,250,253,259,17,273,278,350,302,24,30,36,42,48,54,60,66,71,77,83,89,95,101,107,118,124,142,165,171,351,352,353,176,182,187,193,354,355,356,357,358,359,360,361,362,363,364,365,366,367,368,369,370,371,372,373,374,375,376,377,378,379,380,381,382,383,384,385,386,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412],23,47,48,49,54,57,58,59,60,63,64,65,66,67,68,69,70,73,74,75,76,77,78,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,118,120,122,124,125,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,142,144,145,147,[],[415],{"tags_id":416},{"id":417,"status":16,"sort":233,"date_created":418,"date_updated":9,"user_created":336,"user_updated":9,"name":419,"slug":420,"description":9,"blog_posts":421},"4bf509d5-31fc-47cd-a9fe-e8230689d2b9","2026-03-15T21:46:15.798Z","Privacy Regulations","privacy-regulations",[209,215,221,227,230,233,350,30,36,42,60,66,71,77,83,89,95,101,107,118,124,136,147,171,353,187,355,356,360,362,365,422,371,372,423,424,391,392,393,400,401,403,404,425,405,406,407,409,411,426,427,428,429,430,431,432],72,79,80,137,148,152,155,158,159,172,182,{"id":434,"storage":435,"filename_disk":436,"filename_download":437,"title":438,"type":439,"folder":440,"uploaded_by":336,"created_on":441,"modified_by":442,"modified_on":443,"charset":9,"filesize":444,"width":297,"height":298,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":445,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":446},"58893135-1245-4280-969e-d499eaf1eef6","local","58893135-1245-4280-969e-d499eaf1eef6.jpg","privacy-shield-security.jpg","Privacy Shield Security","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:28.342Z","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","2026-04-16T20:24:15.739Z","234807",{},"2026-03-21T00:41:28.358Z",{"id":448,"status":16,"sort":9,"date_created":449,"date_updated":9,"user_created":336,"user_updated":9,"name":450,"slug":451,"job_title":9,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":9,"headshot":9},"23a86091-4092-4ac8-922d-7c8d75f94194","2026-03-15T21:46:15.374Z","Kaitlyn Fisher","kaitlyn",{"categories":453,"tags":464},[454,455,458,461],{"slug":139,"name":137,"count":118},{"slug":456,"name":457,"count":200},"infographic","Infographic",{"slug":459,"name":460,"count":203},"latest-news","Latest News",{"slug":462,"name":463,"count":218},"video","Video",[465,468,471,474,477,479,482,483,486,488,489,492],{"slug":466,"name":467,"count":209},"consent-management","Consent Management",{"slug":469,"name":470,"count":242},"consumer-privacy","Consumer Privacy",{"slug":472,"name":473,"count":206},"emerging-risks","Emerging Risks",{"slug":475,"name":476,"count":203},"featured","Featured",{"slug":478,"name":478,"count":200},"GPC",{"slug":480,"name":481,"count":200},"health-care","Health Care",{"slug":92,"name":90,"count":203},{"slug":484,"name":485,"count":218},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":487,"name":487,"count":200},"Privacy Compliance",{"slug":420,"name":419,"count":259},{"slug":490,"name":491,"count":200},"web-and-cloud-architecture","Web and Cloud Architecture",{"slug":493,"name":493,"count":200},"Web Governance",[495,523,549,570,583],{"id":496,"title":497,"slug":498,"publish_date":499,"summary":500,"featured":12,"hero_image":501,"stock_image":9,"author":506,"categories":511,"tags":514},"8bda2a57-2372-4e94-903b-bb22c79c5b4d","Is Your Website Ignoring the Digital Handshake?","gpc-compliance-digital-handshake","2026-04-17T12:00:00","Global Privacy Control (GPC) has evolved from a niche browser setting into a critical legal mandate that regulators now enforce through \"outside-in\" technical audits. It is no longer enough to have a compliant privacy policy; organizations must ensure their website’s code actually honors these automated opt-out signals at the network layer to avoid costly settlements and misrepresentation charges. Lokker bridges this gap by providing real-time, network-layer enforcement that blocks unauthorized data flows and generates the technical evidence required to prove that a company’s privacy promises match its actual website behavior.",{"id":502,"title":503,"width":504,"height":505},"95607546-9002-4cae-b495-ea212aecd93f","Premium Photo 1676618539992 21c7d3b6df0f",3132,1762,{"name":507,"slug":508,"headshot":509},"Jocelyne De La Cruz","jocelyne-de-la-cruz",{"id":510},"b5c8b5c5-5579-49f3-a3c3-0e9c89873aa4",[512],{"categories_id":513},{"name":137,"slug":139},[515,517,519,521],{"tags_id":516},{"name":487,"slug":487},{"tags_id":518},{"name":493,"slug":493},{"tags_id":520},{"name":478,"slug":478},{"tags_id":522},{"name":470,"slug":469},{"id":524,"title":525,"slug":526,"publish_date":499,"summary":527,"featured":12,"hero_image":528,"stock_image":532,"author":534,"categories":539,"tags":542},"3db571af-cdd7-4dfc-a43a-a2fc3a0414e9","You Still Can’t See or Control Your Website","you-still-cant-see-or-control-your-website","Companies believe they have control over data collection through policies, consent tools, and governance, but in practice, they lack visibility into what actually executes in the browser. Modern websites are dynamic and constantly changing, creating a growing gap between intended behavior and real data flows. Without continuous, real-time insight and control at the point of collection and execution, organizations are operating on assumptions, leaving them exposed to unseen risk and liability.",{"id":529,"title":530,"width":297,"height":531},"6f25951e-b8a8-4eab-86a2-824c6dc5d838","Privacy Notice Disclosure",443,{"image":533},{"id":529},{"name":535,"slug":536,"headshot":537},"Ian Cohen","ian-cohen",{"id":538},"3551c919-254a-4669-8d25-e37e9a0f2f73",[540],{"categories_id":541},{"name":137,"slug":139},[543,545,547],{"tags_id":544},{"name":470,"slug":469},{"tags_id":546},{"name":467,"slug":466},{"tags_id":548},{"name":419,"slug":420},{"id":550,"title":551,"slug":552,"publish_date":553,"summary":554,"featured":12,"hero_image":555,"stock_image":9,"author":559,"categories":562,"tags":567},"7137075f-e0eb-4ff3-a895-3632d36e0166","Check out Marsh’s latest webinar featuring Troutman Pepper and LOKKER!","check-out-marshs-latest-webinar-featuring-troutman-pepper-and-lokker","2025-10-22T12:27:05","We were proud to join our partners at Marsh and Troutman Pepper for an in-depth discussion on evolving privacy regulations and the growing risks surrounding website tracking technologies. Hear from our CEO, Ian Cohen, alongside leading experts in privacy law and cyber-risk, as they discuss practical strategies organizations can take today to mitigate regulatory exposure […]",{"id":556,"title":557,"width":297,"height":558},"3a9e781e-c5a6-42f7-9e50-71dea6b58fe8","Opt in Opt out Toggle",850,{"name":560,"slug":561,"headshot":9},"Sebastian Crumpacker","sebastianlokker-com",[563,565],{"categories_id":564},{"name":460,"slug":459},{"categories_id":566},{"name":463,"slug":462},[568],{"tags_id":569},{"name":470,"slug":469},{"id":571,"title":31,"slug":572,"publish_date":573,"summary":574,"featured":12,"hero_image":575,"stock_image":9,"author":578,"categories":581,"tags":582},"a60ed511-7d31-49c6-91ea-da176d1096d1","privacy-teams","2025-05-06T12:00:00","Cross-Functional Issues with Data Privacy As privacy regulations rapidly evolve and enforcement intensifies, organizations are discovering that managing data privacy cannot be confined to the legal department alone. Cross-functional collaboration—between legal, engineering/IT, marketing, and privacy teams—is no longer optional. This outlines the key challenges, misalignments, and practical strategies organizations can adopt to build aligned, effective […]",{"id":576,"title":577,"width":297,"height":298},"35fe4bc2-e15b-411c-bb31-e1ad7018ecdb","Litigation Risk Exposure",{"name":579,"slug":580,"headshot":9},"Randy Peterson","randy",[],[],{"id":584,"title":585,"slug":586,"publish_date":587,"summary":588,"featured":12,"hero_image":589,"stock_image":9,"author":593,"categories":594,"tags":599},"5dea87b3-6ae4-4181-9ed0-b7d2000b3a1d","Understanding VPPA Privacy Risks","understanding-vppa-privacy-risks","2025-04-15T12:22:26","Background In 1988, while being confirmed as a Supreme Court justice, Robert Bork’s video rental records were published by the Washington City Papers. Soon after, Congress passed the Video Privacy Protection Act of 1988. This is a U.S. federal law meant to protect the privacy of consumers' video rental history. It prohibits video service providers […]",{"id":590,"title":591,"width":297,"height":592},"b5693d55-2128-41bc-9cfe-4d1ff41dd882","Firewall Protection",608,{"name":579,"slug":580,"headshot":9},[595,597],{"categories_id":596},{"name":137,"slug":139},{"categories_id":598},{"name":463,"slug":462},[600,602],{"tags_id":601},{"name":470,"slug":469},{"tags_id":603},{"name":419,"slug":420},{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":605},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 4h6v6h-6zM4 14h6v6H4zm10 3a3 3 0 1 0 6 0a3 3 0 1 0-6 0M4 7a3 3 0 1 0 6 0a3 3 0 1 0-6 0\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":607},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 7a4 4 0 1 0 8 0a4 4 0 0 0-8 0M6 21v-2a4 4 0 0 1 4-4h4a4 4 0 0 1 4 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