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Claims","honda-pays-632k-over-privacy-claims","2025-04-04T10:39:49","press_release","On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a settlement with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Hondas practices in handling consumer privacy requests and its sharing of personal information for advertising. This ruling from the CCPA makes it clear that simply […]","\u003Cp>On March 7, 2025, the California Privacy Protection Agency (CPPA) reached a \u003Ca href=\"https://cppa.ca.gov/regulations/pdf/20250307_hmc_order.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">settlement \u003C/a>with American Honda Motor for violating the California Consumer Privacy Act (CCPA).  The ruling is based on Honda’s practices in handling consumer privacy requests and its sharing of personal information for advertising.\u003Cbr>This ruling from the CCPA makes it clear that simply adding a consent banner to your website isn’t enough for compliance. Businesses must ensure that the banner is properly configured, and that all necessary data handling processes and contracts are in place.  Getting consent to work correctly is easier said than done, but I’ll get to that in a minute.  Here are the \u003Ca href=\"https://cppa.ca.gov/announcements/2025/20250312.html\" target=\"_blank\" rel=\"noopener noreferrer\" referrerpolicy=\"no-referrer\">alleged violations:\u003C/a>  \u003C/p>\n\n\u003Col>\n\u003Cli>\u003Cstrong>Excessive Data Collection for Opt-Out Requests\u003C/strong>. Honda required consumers to provide more personal data than legally necessary (e.g., full address, email, phone number) to opt out of the sale/sharing of their personal information or to limit use of sensitive info. The law prohibits businesses from requiring identity verification for these types of requests, a practice often used in the past by many businesses, but no longer allowed by the CCPA.  Honda used the same process for requests that required verification and those that did not. To process a request, the same information was requested for both types of requests.\u003Cbr>\u003C/li>\n\n\u003Cli>\u003Cstrong>Asymmetric Cookie Opt-Out Mechanism\u003C/strong> On Honda’s websites, opting out of tracking cookies took more steps than opting in (e.g., two clicks to opt out vs. one click to “Accept All”).  This violated CCPA’s “symmetry in choice” requirement, designed to ensure opt-in and opt-out are equally accessible.\u003Cbr>\u003C/li>\n\n\u003Cli>\u003Cstrong>Improper Handling of Requests from Authorized Agents. \u003C/strong>  Honda wrongly required consumers to directly confirm they had authorized a third party to submit opt-out/limit requests on their behalf, which is not allowed under the CCPA. Consumers have the right to appoint a third party (an authorized agent) to submit requests on their behalf, such as opting out of data sharing. However, Honda incorrectly required consumers to directly confirm that they had authorized the agent to act on their behalf. This additional confirmation step is not allowed under the CCPA, as it creates an unnecessary barrier to exercising consumer rights. \u003C/li>\n\u003C/ol>\n\n\u003Col>\n\u003Cli>\u003Cstrong>Missing Contracts with Ad Tech Vendors. \u003C/strong>Honda shared personal data with advertising technology partners without required contracts that limit data use and ensure CCPA compliance, putting consumer data at risk.\u003C/li>\n\u003C/ol>\n\n\u003Cp>\u003Cstrong>Penalties and Orders\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>Honda agreed to pay a $632,500 administrative fine, with $382,500 attributed to specific consumer harm. This works out to a fine of ~$2500 per user who faced difficulties to opt out explicitly prohibited by the CCPA. Honda also agreed to privacy practice changes within 90-180 days: \u003C/p>\n\n\u003Col>\n\u003Cli>Revise its opt-out/limit request process to collect only the minimum data required.\u003C/li>\n\n\u003Cli>Update cookie management to provide a “Reject All” option alongside “Accept All.”\u003C/li>\n\n\u003Cli>Provide separate forms for different types of consumer requests based on whether verification is required.\u003C/li>\n\n\u003Cli>Apply Global Privacy Control (GPC) signals to known users.\u003C/li>\n\n\u003Cli>Consult a UX designer to ensure ease of use and clarity.\u003C/li>\n\n\u003Cli>Train staff on CCPA compliance.\u003C/li>\n\n\u003Cli>Implement a contract management process for third-parties receiving Honda data.\u003C/li>\n\u003C/ol>\n\n\u003Cp>\u003Cstrong>Next Steps to Avoid These Risks\u003C/strong>\u003Cstrong>\u003Cbr>\u003C/strong>To mitigate the risk of penalties for non-compliance with CCPA requirements, businesses should take the following steps:\u003C/p>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Minimize data for opt-out requests.\u003C/strong>  Only ask for the minimum information necessary to fulfill consumer personal information requests, and verify identity only when required and permitted by law.\u003Cbr>\u003C/li>\n\n\u003Cli>\u003Cstrong>Ensure symmetrical choices.\u003C/strong> Evaluate the opt-in and opt-out processes for using personal information, particularly with cookies. Opting out should be as easy as opting in.  Honda was using the Onetrust CMP. Using a CMP doesn’t eliminate privacy consent risk unless configured correctly.\u003Cbr>\u003C/li>\n\n\u003Cli>\u003Cstrong>Check authorized agency processing.\u003C/strong>  Ensure that a person or business that a consumer designates, can act on their behalf when making privacy-related requests.  This means businesses cannot require direct confirmation in a way that creates an unnecessary barrier.\u003Cbr>\u003C/li>\n\n\u003Cli>\u003Cstrong>Review third-party contracts.\u003C/strong>  Check contracts with any third party receiving data from your site to ensure they include necessary provisions for how they can use the data and obligate them to comply with the law.\u003C/li>\n\u003C/ul>\n\n\u003Cp>In addition to following these steps, maintaining your consent manager properly is often significantly more complicated than expected.  The majority of websites would not stand up to the test that was used to assess this fine with Honda.  Missing third parties, incorrect categorization, and third parties served incorrectly even after a user selects “Reject All” are a few of the most common issues.  Avoiding these issues requires constant diligence. \u003C/p>\n\n\u003Cp>\u003Cstrong>Outcome\u003C/strong>\u003Cbr>Honda did not admit liability but agreed to the findings and to implement the orders. The ruling resolves the CPPA’s investigation, contingent on Honda complying with all terms, including reporting and implementation deadlines. The decision sets a strong precedent on enforcement of consumer rights and user-friendly privacy design. It also points to the need for continuous monitoring by a tool like \u003Ca href=\"/online-privacy-solutions/detection-monitoring\">PrivacyEdge\u003C/a>.   Learn more by scheduling a \u003Ca href=\"/\">free consent analysis \u003C/a>from LOKKER.    \u003C/p>","Photo by Fotos on Unsplash","https://unsplash.com/@fotospk",{"id":337,"storage":338,"filename_disk":339,"filename_download":340,"title":341,"type":342,"folder":9,"uploaded_by":327,"created_on":343,"modified_by":9,"modified_on":344,"charset":9,"filesize":345,"width":296,"height":346,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":347,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":348},"83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b","local","83fb6212-7e34-4c4c-bfc7-96caf8bb5b3b.jpg","law-compliance-business.jpg","Law Compliance Business","image/jpeg","2026-03-21T00:41:29.094Z","2026-03-21T00:41:29.116Z","35292",608,{},"2026-03-21T00:41:29.114Z",[350,352,361,370,379,388,397,406,415,424],{"id":324,"title":328,"slug":329,"publish_date":330,"type":331,"summary":332,"featured":12,"hero_image":351},{"id":337,"title":341},{"id":353,"title":354,"slug":355,"publish_date":356,"type":331,"summary":357,"featured":12,"hero_image":358},"7b98996d-14fa-47dc-a998-5d313e6cac58","LOKKER & Bitsight Partner to Meet Insurance Providers’ Growing Demand for Privacy Risk Analysis","lokker-bitsight-partner-to-meet-insurance-providers-demand-for-privacy-risk-analysis","2025-03-25T11:27:47","The partnership makes LOKKER’s privacy risk data available to Bitsight’s cyber insurance customers for both privacy risk analysis and suggested steps for remediation. Redwood City, Calif. – March 25, 2025 – LOKKER, provider of online data privacy and compliance solutions for enterprises, and Bitsight, the global leader in cyber risk management, today announced a partnership […]",{"id":359,"title":360},"f614e065-a4a1-44ea-9637-4eeff646cd25","Remediation Workflow",{"id":362,"title":363,"slug":364,"publish_date":365,"type":331,"summary":366,"featured":12,"hero_image":367},"1c57792a-c117-414c-ac71-69213c5d8833","How Will International Politics Complicate US Access to AI? [That DOS Won’t Hunt Podcast]","how-will-international-politics-complicate-us-access-to-ai-that-dos-wont-hunt-podcast","2025-02-11T10:47:49","International politics can disrupt companies’ AI strategies, shaping their ability to stay competitive. The scale of these disruptions—and the negotiations to mitigate them—hinges on how organizations adapt. Could the global demand for AI lead to unexpected alliances, much like those formed in the pursuit of fossil fuels? Is there a way forward for companies facing […]",{"id":368,"title":369},"54a2362e-77b5-42ad-b9eb-c3569df794eb","Network Request Waterfall",{"id":371,"title":372,"slug":373,"publish_date":374,"type":331,"summary":375,"featured":12,"hero_image":376},"2ba2b691-b731-470f-985c-309cfa809f9d","Privacy Laws Are Tightening – Don’t Let Consent Failures Put Your Banking Website at Risk","privacy-laws-are-tightening-dont-let-consent-failures-put-your-banking-website-at-risk","2025-01-30T08:17:14","Privacy laws are tightening, and weak consent practices can put banking websites at risk of fines and lost customer trust. This article authored by Lokker CEO Ian Cohen and published in FinTech Bloom breaks down the impact of evolving regulations like GDPR and CCPA, common consent failures, and how to fix them with better compliance […]",{"id":377,"title":378},"e5fbdf08-03a2-4414-b3a5-77095e90bd46","Ccpa Consumer Rights",{"id":380,"title":381,"slug":382,"publish_date":383,"type":331,"summary":384,"featured":12,"hero_image":385},"e7474f09-214e-4a59-9aa8-cc1a94a39ea1","2025 Privacy Predictions for Healthcare","2025-privacy-predictions-for-healthcare","2024-12-30T10:24:30","Staying ahead of privacy laws and consumer expectations isnt just about compliance; its about securing patient trust and staying competitive in an evolving industry. Dont miss the strategies to prepare for 2025—read the full article to ensure your organization is ready.",{"id":386,"title":387},"3bfe1f42-1c72-4a03-bf3e-3f879accfa74","User Preference Center",{"id":389,"title":390,"slug":391,"publish_date":392,"type":331,"summary":393,"featured":12,"hero_image":394},"b151d807-3543-41ad-9af4-33d3fbcf269c","The Hidden Drivers of Website Data Collection—and How to Take Control","the-hidden-drivers-of-website-data-collection-and-how-to-take-control","2024-12-20T13:51:57","Online privacy is gaining momentum in the U.S. as new regulations and enforcement actions proliferate. By 2025, eight additional state privacy laws will take effect, bringing the total to 19 comprehensive state-level privacy regulations. This push for tighter data oversight is essential—far more data is being collected and shared than most people, including tech professionals, realize.",{"id":395,"title":396},"e7645da9-b4e4-463d-ae4a-099db883e6c1","Identity Resolution Graph",{"id":398,"title":399,"slug":400,"publish_date":401,"type":331,"summary":402,"featured":12,"hero_image":403},"db4bff33-5bbe-451d-99fd-13a0d543e17f","Cybersecurity: Why it’s not just about hackers anymore","cybersecurity-why-its-not-just-about-hackers-anymore","2024-12-13T08:58:00","In a recent SecurityInfo Watch article, Lokker CEO Ian Cohen emphasizes a critical aspect of cybersecurity that often gets overlooked: the unintentional sharing of data without consent.",{"id":404,"title":405},"505c1c48-0dd2-4e4d-bab3-dd6467b0c4bd","Tracking Pixel Code",{"id":407,"title":408,"slug":409,"publish_date":410,"type":331,"summary":411,"featured":12,"hero_image":412},"840ed080-0acc-4dd1-8a29-fac368370deb","Healthcare Website Privacy Risk Basics – What You Need to Know","healthcare-website-privacy-risk-basics-what-you-need-to-know","2024-12-03T07:01:31","This article explains how these tools work, their impact on data privacy, and strategies to mitigate risks while ensuring compliance with healthcare privacy regulations.",{"id":413,"title":414},"3e92be12-88b6-488c-9afe-14a6c2bc92ea","Hipaa Compliance Shield",{"id":416,"title":417,"slug":418,"publish_date":419,"type":331,"summary":420,"featured":12,"hero_image":421},"3708aea9-1c77-49f0-805d-f2e664a444c4","Most Websites Get Consent Management Wrong—Is Yours One Of Them?","most-websites-get-consent-management-wrong-is-yours-one-of-them","2024-11-26T06:18:13","In this article for Forbes, Lokker CEO Ian Cohen discusses the common mistakes companies make with consent management on websites, particularly regarding cookie consent.",{"id":422,"title":423},"eeee25a1-67e2-484f-b8e6-d58959f41e21","Data Subject Rights",{"id":425,"title":426,"slug":427,"publish_date":428,"type":331,"summary":429,"featured":12,"hero_image":430},"b7d31687-8e03-4e26-9c13-245d4b7e26a2","Lawsuits Accuse LinkedIn of Tracking Users Health Info","lawsuits-accuse-linkedin-of-tracking-users-health-info","2024-10-31T06:49:00","LinkedIn faces three class action lawsuits in California, accused of unlawfully tracking users health information without consent. The lawsuits allege LinkedIn gathers sensitive health data via tracking pixels, sparking serious privacy and discrimination concerns. Lokker CEO Ian Cohen shares insights into how ad tech complexities enable this and advises healthcare organizations on protecting themselves against […]",{"id":431,"title":432},"20cab62e-98a4-483c-a5fa-2f2200a1cc0f","Programmatic Advertising",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":434},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M5 12h14M5 12l6 6m-6-6l6-6\"/>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":436},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M11.217 19.384A3.501 3.501 0 0 0 18 18.167V13l-6-3.35\"/>\u003Cpath d=\"M5.214 15.014A3.501 3.501 0 0 0 9.66 20.28L14 17.746V10.8\"/>\u003Cpath d=\"M6 7.63c-1.391-.236-2.787.395-3.534 1.689a3.474 3.474 0 0 0 1.271 4.745L8 16.578l6-3.348\"/>\u003Cpath d=\"M12.783 4.616A3.501 3.501 0 0 0 6 5.833V10.9l6 3.45\"/>\u003Cpath d=\"M18.786 8.986A3.501 3.501 0 0 0 14.34 3.72L10 6.254V13.2\"/>\u003Cpath d=\"M18 16.302c1.391.236 2.787-.395 3.534-1.689a3.474 3.474 0 0 0-1.271-4.745l-4.308-2.514L10 10.774\"/>\u003C/g>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":438},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M12 12v.01m7.071-7.081c-1.562-1.562-6 .337-9.9 4.243c-3.905 3.905-5.804 8.337-4.242 9.9c1.562 1.561 6-.338 9.9-4.244c3.905-3.905 5.804-8.337 4.242-9.9\"/>\u003Cpath d=\"M4.929 4.929c-1.562 1.562.337 6 4.243 9.9c3.905 3.905 8.337 5.804 9.9 4.242c1.561-1.562-.338-6-4.244-9.9c-3.905-3.905-8.337-5.804-9.9-4.242\"/>\u003C/g>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":440},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 3v7h6l-8 11v-7H5z\"/>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":442},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M5 7.2A2.2 2.2 0 0 1 7.2 5h1a2.2 2.2 0 0 0 1.55-.64l.7-.7a2.2 2.2 0 0 1 3.12 0l.7.7c.412.41.97.64 1.55.64h1a2.2 2.2 0 0 1 2.2 2.2v1c0 .58.23 1.138.64 1.55l.7.7a2.2 2.2 0 0 1 0 3.12l-.7.7a2.2 2.2 0 0 0-.64 1.55v1a2.2 2.2 0 0 1-2.2 2.2h-1a2.2 2.2 0 0 0-1.55.64l-.7.7a2.2 2.2 0 0 1-3.12 0l-.7-.7a2.2 2.2 0 0 0-1.55-.64h-1a2.2 2.2 0 0 1-2.2-2.2v-1a2.2 2.2 0 0 0-.64-1.55l-.7-.7a2.2 2.2 0 0 1 0-3.12l.7-.7A2.2 2.2 0 0 0 5 8.2z\"/>\u003Cpath d=\"m9 12l2 2l4-4\"/>\u003C/g>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":444},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M20.945 11a9 9 0 1 1-3.284-5.997l-2.655 2.392A5.5 5.5 0 1 0 17.125 14H13v-3z\"/>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":446},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M16 6h3a1 1 0 0 1 1 1v11a2 2 0 0 1-4 0V5a1 1 0 0 0-1-1H5a1 1 0 0 0-1 1v12a3 3 0 0 0 3 3h11M8 8h4m-4 4h4m-4 4h4\"/>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":448},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M4 7a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2v12a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2zm12-4v4M8 3v4m-4 4h16\"/>\u003Cpath d=\"M8 15h2v2H8z\"/>\u003C/g>",{"left":300,"top":300,"width":301,"height":301,"rotate":300,"vFlip":12,"hFlip":12,"body":450},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"m9 6l6 6l-6 6\"/>"]