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8h6\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":325},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M8 12a4 4 0 1 0 8 0a4 4 0 1 0-8 0\"/>\u003Cpath d=\"M3 12a9 9 0 1 0 18 0a9 9 0 1 0-18 0m12 3l3.35 3.35M9 15l-3.35 3.35m0-12.7L9 9m9.35-3.35L15 9\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":327},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 7L7 17M8 7h9v9\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":329},"\u003Cg fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\">\u003Cpath d=\"M10.325 4.317c.426-1.756 2.924-1.756 3.35 0a1.724 1.724 0 0 0 2.573 1.066c1.543-.94 3.31.826 2.37 2.37a1.724 1.724 0 0 0 1.065 2.572c1.756.426 1.756 2.924 0 3.35a1.724 1.724 0 0 0-1.066 2.573c.94 1.543-.826 3.31-2.37 2.37a1.724 1.724 0 0 0-2.572 1.065c-.426 1.756-2.924 1.756-3.35 0a1.724 1.724 0 0 0-2.573-1.066c-1.543.94-3.31-.826-2.37-2.37a1.724 1.724 0 0 0-1.065-2.572c-1.756-.426-1.756-2.924 0-3.35a1.724 1.724 0 0 0 1.066-2.573c-.94-1.543.826-3.31 2.37-2.37c1 .608 2.296.07 2.572-1.065\"/>\u003Cpath d=\"M9 12a3 3 0 1 0 6 0a3 3 0 0 0-6 0\"/>\u003C/g>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":331},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M11.46 20.846A12 12 0 0 1 3.5 6A12 12 0 0 0 12 3a12 12 0 0 0 8.5 3a12 12 0 0 1-.09 7.06M15 19l2 2l4-4\"/>",{"id":333,"status":16,"sort":9,"date_created":334,"date_updated":335,"user_created":336,"user_updated":337,"title":338,"slug":339,"publish_date":340,"summary":341,"body":342,"reading_time_override":9,"featured":12,"seo_title":9,"seo_description":9,"seo_canonical_url":9,"seo_noindex":12,"seo_nofollow":12,"search_boost":9,"search_exclude":12,"hero_image_attribution":343,"hero_image_photographer_url":344,"categories":345,"tags":415,"hero_image":442,"stock_image":9,"seo_social_image":9,"author":456},"5ed772e9-6ed4-4cde-8a60-995d9ea58d6b","2026-03-15T21:46:16.485Z","2026-04-13T21:26:39.570Z","d01e7b0b-322c-4e0e-852b-bf7d13527c96","35bfe58e-4c3f-41fa-b3dd-7000fe249faf","Federal Trade Commission Outlines How Pixel Tracking Can Share Sensitive Health Data after Recent Regulatory Actions","federal-trade-commission-outlines-how-pixel-tracking-can-share-sensitive-health-data-after-recent-regulatory-actions","2023-03-21T12:52:38","In recent months, the Federal Trade Commission has taken action against two digital health platforms; GoodRx and BetterHelp. Both actions responded to the misuse of hidden pixels sharing sensitive health data from their websites without their visitors’ consent.","\u003Cp>In recent months, the Federal Trade Commission has taken action against two digital health platforms; \u003Ca href=\"https://www.ftc.gov/news-events/news/press-releases/2023/02/ftc-enforcement-action-bar-goodrx-sharing-consumers-sensitive-health-info-advertising\" target=\"_blank\" rel=\"noopener noreferrer\">GoodRx\u003C/a> and \u003Ca href=\"https://www.ftc.gov/news-events/news/press-releases/2023/03/ftc-ban-betterhelp-revealing-consumers-data-including-sensitive-mental-health-information-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">BetterHelp\u003C/a>. Both actions responded to the misuse of hidden pixels sharing sensitive health data from their websites without their visitors’ consent. The fines for these violations weren’t insignificant. GoodRx is to pay $1.5 million in fees for failing to disclose that consumer health data was being shared with Facebook, Google, and others, while BetterHelp will pay $7.8 million for failing to keep sensitive personal information safe after promising that they would.\u003C/p>\n\u003Cp>\u003Cstrong>So What is the Issue with Pixels, and How Can Companies Avoid Issues With Pixels? \u003C/strong>\u003C/p>\n\u003Cp>The\u003Ca href=\"https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2023/03/lurking-beneath-surface-hidden-impacts-pixel-tracking#ftn1\" target=\"_blank\" rel=\"noopener noreferrer\"> FTC just wrote a great article \u003C/a>that examines how pixel tracking can have significant hidden negative impacts on users’ privacy and security that often go unnoticed.\u003C/p>\n\u003Cp>While pixel tracking is frequently considered a harmless tool for online marketing, the data collection can be more invasive than most realize because it allows companies to create detailed profiles of users’ interests, habits, and behaviors by tracking them across websites and apps. The data collected can then target users with ads tailored to their interests, but it can also be bought, sold, and combined with other personal information in data brokerages. This data collection often occurs without the knowledge or consent of users, enabling the growth of a “surveillance economy” that commodifies users’ personal information. In addition, pixel tracking can exacerbate the spread of misinformation online by allowing targeted manipulation of users. When companies have granular data on users’ interests and behaviors, they can tailor the information they show to each user in a way designed to provoke a particular reaction or viewpoint. \u003C/p>\n\u003Cp>Stronger laws and regulations may be needed to prevent abuse and protect users in today’s digital economy. However, to avoid these fines and regulatory issues under the FTC Act, HIPAA, and others for your organization, tools like LOKKER’s \u003Ca href=\"/products/privacy-edge\">Privacy Edge\u003C/a> can uncover hidden trackers on your website and automatically block the pixels entirely or block them from collecting or sharing specific types of data. \u003C/p>\n\u003Cp>\u003Ca href=\"/contact\">Contact us\u003C/a> to learn more about Privacy Edge. \u003C/p>\n\u003Cp>\u003Ca href=\"https://www.ftc.gov/policy/advocacy-research/tech-at-ftc/2023/03/lurking-beneath-surface-hidden-impacts-pixel-tracking#ftn1\" target=\"_blank\" rel=\"noopener noreferrer\">Read the full article by the FTC, “Lurking Beneath the Surface: Hidden Impacts of Pixel Tracking.”\u003C/a>\u003C/p>","Photo by Kenny Eliason on Unsplash","https://unsplash.com/@heyquilia",[346],{"categories_id":347},{"id":348,"status":16,"sort":9,"date_created":349,"date_updated":9,"user_created":336,"user_updated":9,"name":137,"slug":139,"description":9,"category_type":139,"parent_category":9,"blog_posts":350,"whitepapers":414},"6414d638-0f20-4ac4-a09c-aebb86f309e5","2026-03-15T21:46:15.475Z",[212,218,224,230,236,242,250,253,259,17,273,278,351,302,24,30,36,42,48,54,60,66,71,77,83,89,95,101,107,118,124,142,165,171,352,353,354,176,182,187,193,355,356,357,358,359,360,361,362,363,364,365,366,367,368,369,370,371,372,373,374,375,376,377,378,379,380,381,382,383,384,385,386,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413],23,47,48,49,54,57,58,59,60,63,64,65,66,67,68,69,70,73,74,75,76,77,78,81,82,83,84,85,86,87,88,89,90,91,92,93,94,95,96,118,120,122,124,125,126,127,128,129,130,131,132,133,134,135,136,138,139,140,141,142,144,145,147,[],[416,424],{"tags_id":417},{"id":418,"status":16,"sort":221,"date_created":419,"date_updated":9,"user_created":336,"user_updated":9,"name":90,"slug":92,"description":9,"blog_posts":420},"3fdd1709-dbfc-4bc7-90c3-b58688ee7c33","2026-03-15T21:46:15.738Z",[360,362,365,421,422,423],71,151,154,{"tags_id":425},{"id":426,"status":16,"sort":233,"date_created":427,"date_updated":9,"user_created":336,"user_updated":9,"name":428,"slug":429,"description":9,"blog_posts":430},"4bf509d5-31fc-47cd-a9fe-e8230689d2b9","2026-03-15T21:46:15.798Z","Privacy Regulations","privacy-regulations",[209,215,221,227,230,233,351,30,36,42,60,66,71,77,83,89,95,101,107,118,124,136,147,171,354,187,356,357,361,363,366,431,372,373,432,433,392,393,394,401,402,404,405,434,406,407,408,410,412,435,436,437,438,439,440,441],72,79,80,137,148,152,155,158,159,172,182,{"id":443,"storage":444,"filename_disk":445,"filename_download":446,"title":447,"type":448,"folder":449,"uploaded_by":336,"created_on":450,"modified_by":337,"modified_on":451,"charset":9,"filesize":452,"width":297,"height":453,"duration":9,"embed":9,"description":9,"location":9,"tags":9,"metadata":454,"focal_point_x":9,"focal_point_y":9,"tus_id":9,"tus_data":9,"uploaded_on":455},"97d7e9aa-775c-4d59-b5b8-df9b914f9047","local","97d7e9aa-775c-4d59-b5b8-df9b914f9047.jpg","meta-pixel-on-health-sites.jpg","Meta Pixel on Health Sites","image/jpeg","b4c82ed5-9523-40e8-9496-69840a2524a3","2026-03-21T00:41:23.278Z","2026-04-16T20:24:15.739Z","132885",810,{},"2026-03-21T00:41:23.296Z",{"id":457,"status":16,"sort":9,"date_created":458,"date_updated":9,"user_created":336,"user_updated":9,"name":459,"slug":460,"job_title":9,"bio_short":9,"bio_full":9,"email_public":9,"linkedin_url":9,"x_url":9,"youtube_url":9,"website_url":9,"featured":12,"about_section":9,"headshot":9},"23a86091-4092-4ac8-922d-7c8d75f94194","2026-03-15T21:46:15.374Z","Kaitlyn Fisher","kaitlyn",{"categories":462,"tags":473},[463,464,467,470],{"slug":139,"name":137,"count":118},{"slug":465,"name":466,"count":200},"infographic","Infographic",{"slug":468,"name":469,"count":203},"latest-news","Latest News",{"slug":471,"name":472,"count":218},"video","Video",[474,477,480,483,486,488,491,492,495,497,498,501],{"slug":475,"name":476,"count":209},"consent-management","Consent Management",{"slug":478,"name":479,"count":242},"consumer-privacy","Consumer Privacy",{"slug":481,"name":482,"count":206},"emerging-risks","Emerging Risks",{"slug":484,"name":485,"count":203},"featured","Featured",{"slug":487,"name":487,"count":200},"GPC",{"slug":489,"name":490,"count":200},"health-care","Health Care",{"slug":92,"name":90,"count":203},{"slug":493,"name":494,"count":218},"marketing-and-ad-tech","Marketing and Ad Tech",{"slug":496,"name":496,"count":200},"Privacy Compliance",{"slug":429,"name":428,"count":259},{"slug":499,"name":500,"count":200},"web-and-cloud-architecture","Web and Cloud Architecture",{"slug":502,"name":502,"count":200},"Web Governance",[504,532,558,579,592],{"id":505,"title":506,"slug":507,"publish_date":508,"summary":509,"featured":12,"hero_image":510,"stock_image":9,"author":515,"categories":520,"tags":523},"8bda2a57-2372-4e94-903b-bb22c79c5b4d","Is Your Website Ignoring the Digital Handshake?","gpc-compliance-digital-handshake","2026-04-17T12:00:00","Global Privacy Control (GPC) has evolved from a niche browser setting into a critical legal mandate that regulators now enforce through \"outside-in\" technical audits. It is no longer enough to have a compliant privacy policy; organizations must ensure their website’s code actually honors these automated opt-out signals at the network layer to avoid costly settlements and misrepresentation charges. Lokker bridges this gap by providing real-time, network-layer enforcement that blocks unauthorized data flows and generates the technical evidence required to prove that a company’s privacy promises match its actual website behavior.",{"id":511,"title":512,"width":513,"height":514},"95607546-9002-4cae-b495-ea212aecd93f","Premium Photo 1676618539992 21c7d3b6df0f",3132,1762,{"name":516,"slug":517,"headshot":518},"Jocelyne De La Cruz","jocelyne-de-la-cruz",{"id":519},"b5c8b5c5-5579-49f3-a3c3-0e9c89873aa4",[521],{"categories_id":522},{"name":137,"slug":139},[524,526,528,530],{"tags_id":525},{"name":496,"slug":496},{"tags_id":527},{"name":502,"slug":502},{"tags_id":529},{"name":487,"slug":487},{"tags_id":531},{"name":479,"slug":478},{"id":533,"title":534,"slug":535,"publish_date":508,"summary":536,"featured":12,"hero_image":537,"stock_image":541,"author":543,"categories":548,"tags":551},"3db571af-cdd7-4dfc-a43a-a2fc3a0414e9","You Still Can’t See or Control Your Website","you-still-cant-see-or-control-your-website","Companies believe they have control over data collection through policies, consent tools, and governance, but in practice, they lack visibility into what actually executes in the browser. Modern websites are dynamic and constantly changing, creating a growing gap between intended behavior and real data flows. Without continuous, real-time insight and control at the point of collection and execution, organizations are operating on assumptions, leaving them exposed to unseen risk and liability.",{"id":538,"title":539,"width":297,"height":540},"6f25951e-b8a8-4eab-86a2-824c6dc5d838","Privacy Notice Disclosure",443,{"image":542},{"id":538},{"name":544,"slug":545,"headshot":546},"Ian Cohen","ian-cohen",{"id":547},"3551c919-254a-4669-8d25-e37e9a0f2f73",[549],{"categories_id":550},{"name":137,"slug":139},[552,554,556],{"tags_id":553},{"name":479,"slug":478},{"tags_id":555},{"name":476,"slug":475},{"tags_id":557},{"name":428,"slug":429},{"id":559,"title":560,"slug":561,"publish_date":562,"summary":563,"featured":12,"hero_image":564,"stock_image":9,"author":568,"categories":571,"tags":576},"7137075f-e0eb-4ff3-a895-3632d36e0166","Check out Marsh’s latest webinar featuring Troutman Pepper and LOKKER!","check-out-marshs-latest-webinar-featuring-troutman-pepper-and-lokker","2025-10-22T12:27:05","We were proud to join our partners at Marsh and Troutman Pepper for an in-depth discussion on evolving privacy regulations and the growing risks surrounding website tracking technologies. Hear from our CEO, Ian Cohen, alongside leading experts in privacy law and cyber-risk, as they discuss practical strategies organizations can take today to mitigate regulatory exposure […]",{"id":565,"title":566,"width":297,"height":567},"3a9e781e-c5a6-42f7-9e50-71dea6b58fe8","Opt in Opt out Toggle",850,{"name":569,"slug":570,"headshot":9},"Sebastian Crumpacker","sebastianlokker-com",[572,574],{"categories_id":573},{"name":469,"slug":468},{"categories_id":575},{"name":472,"slug":471},[577],{"tags_id":578},{"name":479,"slug":478},{"id":580,"title":31,"slug":581,"publish_date":582,"summary":583,"featured":12,"hero_image":584,"stock_image":9,"author":587,"categories":590,"tags":591},"a60ed511-7d31-49c6-91ea-da176d1096d1","privacy-teams","2025-05-06T12:00:00","Cross-Functional Issues with Data Privacy As privacy regulations rapidly evolve and enforcement intensifies, organizations are discovering that managing data privacy cannot be confined to the legal department alone. Cross-functional collaboration—between legal, engineering/IT, marketing, and privacy teams—is no longer optional. This outlines the key challenges, misalignments, and practical strategies organizations can adopt to build aligned, effective […]",{"id":585,"title":586,"width":297,"height":298},"35fe4bc2-e15b-411c-bb31-e1ad7018ecdb","Litigation Risk Exposure",{"name":588,"slug":589,"headshot":9},"Randy Peterson","randy",[],[],{"id":593,"title":594,"slug":595,"publish_date":596,"summary":597,"featured":12,"hero_image":598,"stock_image":9,"author":602,"categories":603,"tags":608},"5dea87b3-6ae4-4181-9ed0-b7d2000b3a1d","Understanding VPPA Privacy Risks","understanding-vppa-privacy-risks","2025-04-15T12:22:26","Background In 1988, while being confirmed as a Supreme Court justice, Robert Bork’s video rental records were published by the Washington City Papers. Soon after, Congress passed the Video Privacy Protection Act of 1988. This is a U.S. federal law meant to protect the privacy of consumers' video rental history. It prohibits video service providers […]",{"id":599,"title":600,"width":297,"height":601},"b5693d55-2128-41bc-9cfe-4d1ff41dd882","Firewall Protection",608,{"name":588,"slug":589,"headshot":9},[604,606],{"categories_id":605},{"name":137,"slug":139},{"categories_id":607},{"name":472,"slug":471},[609,611],{"tags_id":610},{"name":479,"slug":478},{"tags_id":612},{"name":428,"slug":429},{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":614},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 4h6v6h-6zM4 14h6v6H4zm10 3a3 3 0 1 0 6 0a3 3 0 1 0-6 0M4 7a3 3 0 1 0 6 0a3 3 0 1 0-6 0\"/>",{"left":301,"top":301,"width":302,"height":302,"rotate":301,"vFlip":12,"hFlip":12,"body":616},"\u003Cpath fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M8 7a4 4 0 1 0 8 0a4 4 0 0 0-8 0M6 21v-2a4 4 0 0 1 4-4h4a4 4 0 0 1 4 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